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Industry News

How the DMA has Affected Small Web Browsers
15 March 2024
Discover why are users choosing Independent Browsers due to the recent activities of the DMA and how this is affecting the marketing industry.

The Impact of GDPR
2 February 2024
New Year, New priorities. One priority must be ensuring your business complies with the GDPR by May 2018. Why is it important?

Should You Invest In Marketing During Recession
27 October 2022
What does a recession mean? A recession is defined as “a period of temporary economic decline during which trade and industrial activity are reduced, generally …

New Google Ads Destination Requirements 2022
1 September 2022
The mission to improve user experience and weed out spammers, bots, and hard-to-use websites continue with the Google Ads’ latest destination requirements update. A small …

Google Analytics 4: How can we benefit from the change?
12 May 2022
Google will be transitioning from the Universal Analytics platform to the upgraded Google Analytics 4 from the 1st of July 2023. Even though Universal Analytics …

Google to Sunset Expanded Text Ads
20 February 2022
Google has announced that Expanded Text Ads (ETAs) will be sunset on the 30th of June 2022, and Responsive Search Ads (RSA) will fully take …

The 5 Things To Do Before Google’s Algorithm Update in May
15 March 2021
Google’s algorithm is set to update in May to include ‘Page Experience’, ultimately disrupting how pages rank. However, there are some key steps to take …

How to benefit from Google’s FREE shopping feed
14 October 2020
With COVID-19 resulting in millions of people worldwide in a form of lockdown, Google has reported that average internet usage has increased up to 60% …

The Impact of AI on Digital Marketing
2 January 2018
AI or Artificial Intelligence is a generic term encompassing a variety of technologies and machines which ultimately mimic some of the ‘cognitive’ functions humans associate …











