SEO Case Study: Increasing visitors to Recycling Website
ExtraDigital provided SEO services to Countrystyle Group from May 2009.
Our SEO work has seen Natural search visitors up 240% in one year. Meeting the targets set by Countrystyle Group and providing them with a professional, user-friendly and comprehensive site.
Countrystyle Group are waste management, recycling and composting experts. They wanted to increase the number of natural search or SEO visitors to their website.
ExtraDigital SEO Approach
Our first approach was to redesign the website to help with conversion figures, resulting in website visitors staying longer and reading more pages. The bounce rate (the number of visitors who only visit the homepage and then leave) was dramatically reduced due to this step.
This new website included many different keyword areas so it needed high visibility in the search engines for a wide range of keywords. None of these are particularly high volume keywords, so it was important to use a wide range of keywords to get the increase in visitors.
During 12 months of search engine optimisation on the website from 2009 to 2010, visitors to the website increased by over 240% due to the top page visibility of an extra 350 keywords.
ExtraDigital SEO Results
This was broadly focused SEO work over a wide range of keywords.
- In one year natural visitors up by 240%
- Top page ranking for a wide range of keywords
- Number of quality website visitors significantly increased
Effective search engine optimisation gives a significant rise in natural non-paid traffic to your website, and this gives very dramatic results once your website is in the top few positions of Google. It is like a snowballing effect with traffic greatly increasing as you reach the top positions.