Case study

Case Study: PPC for Online Tiles Shop

Struggling with getting good results from your PPC budget and want an increased ROI? ExtraDigital takes a look at how we helped our client over come this.

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Services: PPC

Key results

10% more revenue year on year for Adwords traffic: 10%More revenue year on year for Adwords traffic
6% year on year increase in average order value from Adwords traffic: 6%Year on year increase in average order value from Adwords traffic
8% year on year increase in revenue from non-brand Adwords traffic: 8%Year on year increase in revenue from non‑brand Adwords traffic
9% year on year increase in Adwords traffic for the same clicks budget: 9%Year on year increase in Adwords traffic for the same clicks budget

Overview

ExtraDigital was first approached to undertake Adwords PPC optimisation and management for an online tiles shop back in 2010. The client was having difficulties in getting a good result from their Adwords budget and wanted to increase their return on investment in Adwords in order to grow their business

The solution

Adwords PPC for Tiles: Approach

After a full keyword analysis and examination of the conversion potential of the current online shop, we used our experience with eCommerce PPC to begin restructuring the account and adjusting the campaigns to boost the return on investment for the client’s PPC.

Bid optimisation for both long-tailed and broad match keywords to grow revenue and boost brand awareness
Provided content suggestions to improve website landing pages to grow conversion potential and keyword quality scores
Testing and ongoing improvement to ad copy to encourage high clickthrough rates and conversion rates
Use of negative keywords to remove “wasted clicks” and make better use of available Adwords budget
Ongoing optimisation around keywords which produced the highest revenue based on immediate ROI

The graph below shows paid search traffic growth over time (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The graph below shows the rising number of Adwords traffic conversions (purchases) for the tiles shop (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The graph below shows revenue growth for the tiles shop for the duration of Adwords PPC management work so far (exact figures are not shown to preserve client data confidentiality). Click to enlarge.

The site currently maintains levels of over 50% more relevant paid search traffic than it did when work first began. Typical results for any given month include:

10% more revenue year on year for Adwords traffic
6% year on year increase in average order value from Adwords traffic
8% year on year increase in revenue from non-brand Adwords traffic
9% year on year increase in Adwords traffic for the same clicks budget

If you are looking for sustainable and effective growth for your online tiles eCommerce, Extra Digital’s PPC management can help you realise significant growth in revenue, traffic and brand awareness.