About ExtraDigital
Kent, United Kingdom
Established 2002
One UK team, all in-house
Paid media, SEO and AI search, analytics and CRO are the core of what we do. Our designers and developers sit in the same team, so we can fix the page, the journey and the tracking a campaign depends on – not just the campaign.
Premier Partner
Microsoft
Advertising Partner
ISO 9001
Certified
Cyber Essentials
Certified
Since 2002
Every shift closed off tactics that used to work. What clients buy has not changed: customers, at a cost that leaves a profit. Judging each new platform against that is how we have kept some clients for two decades.
2002– 2007
Websites, early SEO and the first generation of Google Ads accounts, when most businesses were still deciding whether search mattered.
2008– 2013
Our first ecommerce builds, the rise of social media, and marketing that had to work on a phone as well as a desktop.
2014– 2019
Shopify and WordPress at scale, marketing automation, CRM integration and analytics that connected spend to sales.
2020– today
GA4 and server-side tracking, privacy changes, automated bidding, and visibility inside AI assistants and answer engines.
Marketing, technology and data
Our marketers, developers and analysts are in the same team, so we trace a problem to its real cause and fix that – without a three-way conversation between suppliers.
Where it shows up
A PPC problem
Where it usually is
Often a landing page problem
If the click is right and the page is not, more budget only buys more wasted clicks. We can fix the page as well as the campaign.
Fixed in-house by Designers and developers
Website design and UXOften the highest-return work on an account is a shorter form, a clearer product page or a checkout step removed – not another few thousand a month in media.
All in-house
An advert only performs as well as the page behind it, and neither can be judged without tracking that survives contact with a CRM. Splitting that across three suppliers is where most of the wasted budget comes from.
Where most of our work sits
So success is measured properly
Because campaigns keep running into them
Measurement
Impressions, clicks, sessions and rankings tell us whether the mechanics are working. They do not tell us whether the marketing is worth doing.
Wherever the data allows, we follow the enquiry or order through to what it was actually worth – which usually changes where the budget goes.
How we set up analytics and trackingNot the goal
ImpressionsClicksSessionsRankings
What we report on
How we work
Accounts are run by paid media managers, SEO and AI search specialists, designers and developers, analysts and CRO people, and native speakers for the languages we market in. Everyone is UK-based and in-house, so whoever plans the work also delivers it and reports on it.
01
Before channels or budgets, we look at what you sell, who buys it, what a customer is worth and where the current process breaks down.
02
Qualified enquiries, sales, revenue, ROAS or cost per acquisition are defined up front, so performance is not argued about later.
03
Tracking, attribution and reporting are set up properly before we judge anything.
04
When the data disagrees with the plan, we say so – including advising against work that is unlikely to produce a worthwhile return.
05
Platforms, competitors and customer behaviour move. We reallocate effort rather than repeating last year's plan.
International
Translating adverts and pages is where international campaigns usually go wrong. People search using different words, the competition is not the same, and what persuades in one market can read badly in another.
So keyword research, copy, landing pages and measurement are built per market, with native in-house speakers for key languages.
Multilingual marketingFrom Arabic to Chinese, German to Japanese
20+
Countries we have run campaigns in
15+
Languages
delivered in
Long-term
Once we know a client's margins, seasonality, sales cycle and which enquiries their sales team actually wants, the decisions get noticeably better. There are usually quick improvements in the first few months; the more valuable part comes later, when the plan is built on years of your own performance data.
20 years+
Our longest client relationships
Value of the work ↑
What we learn along the way
Case studies
01 / 06
F1 Authentics
Ecommerce / motorsport memorabilia
238%
Increase in AI-driven traffic
Product content was restructured around question-led queries, structured data and cleaner metadata so AI assistants could interpret and surface the range. Technical clean-up included removing over 250 toxic backlinks and resolving duplicate content.
The Supply Chain Consulting Group
Logistics and supply chain consultancy
257%
Increase in organic leads
An eight-year partnership covering technical SEO, content optimisation and ongoing site health. Work is prioritised each month against commercial objectives rather than rankings alone.
IRIS Software Systems
B2B SaaS / hospitality technology
63%
Of tracked keywords improved
Service pages were rebuilt around genuine expertise and user experience following Google's March 2024 core update, improving engagement, rankings and the volume of demo enquiries without diluting lead quality.
IRIS
B2B SaaS / hospitality technology
138%
Increase in sales opportunities
Intent-led keyword and content strategy, technical platform work and restructured landing pages focused visibility where hotel decision-makers actually buy, targeting sales opportunities rather than broad traffic growth.
Global B2B SaaS organisation
B2B SaaS, 15 international brands
15
International brands managed
Search, paid and professional network campaigns managed across EMEA, North America and APAC against agreed targets for qualified meetings and pipeline contribution. A mid-year review showed annual benchmarks passed ahead of schedule.
Global aviation services provider
Private jet charter and air solutions
26%
Increase in profit
Moving beyond a strict CPA model gave visibility of true lead quality and revenue impact. Combined SEO and paid activity built a stronger pipeline for jet memberships and corporate charters, and the remit later expanded to the US, France, Italy, UAE and Germany.
Selected clients
Good to know
ExtraDigital was founded in 2002 and has worked in digital marketing and web development continuously since then.
Our team is based in Kent in the UK. We work with clients across the UK and internationally, and campaigns have been delivered in more than 20 countries.
No. Strategy, paid media, SEO, design, development and analytics are delivered by our own UK-based team.
No. Plenty of clients start with one area – paid search, SEO, a website or a tracking rebuild – and widen the brief once the results justify it.
We work with established UK and international organisations, from single-market businesses to companies running campaigns across several countries and languages.
Both. Our designers and developers are in the same team, so landing pages, templates, UX changes and tracking can be built as part of the campaign work rather than raised with a separate supplier.
ExtraDigital is a Google Premier Partner and Microsoft Advertising Partner, and is certified to ISO 9001 and Cyber Essentials.
Yes. We have delivered digital work in over 15 languages, from Arabic and Chinese to German and Japanese, with native in-house speakers for key languages.
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