Social media is great for business marketing as it is full of nicely grouped audiences keen to discuss and share the things that they like. However, there are a wide variety of networks to choose from so where do you start.
The good news is you don’t need to be on every social network and selecting the right ones can make all the difference.
Which Social Networks
There are some key considerations when selecting which social networks to use and much depends on striking the right balance.
- Too many or too few – It can be tempting to start small and build up your social media marketing, however, while this can be a manageable approach it’s easy to become disheartened when your efforts are not bringing in the results you expected. In the reverse if you jump in with every network you can think of you will soon find you out of your depth and unable to keep up.
As a rule most businesses can benefit from using the main and most popular networks including Twitter, Facebook & Google+, but may need to include others depending on other factors.
- Match your audience – Different networks can attract different audiences, so understanding which groups prefer which networks will be key to you selection. An example of this in LinkedIn which is targeted at business professionals and as such is a great network for B2B businesses.
Of course it’s never as simple as group 1 use network B as some audience groups will use multiple networks in fact it’s more like group 1 use networks A and B plus also from time to time use C, D and It
It's essential to have a clear picture of your target audiences as this will not only inform your network choices, but also the content you post.
Social Media Marketing Help
For more help in planning and managing your business social media marketing talk to ExtraDigital. We can help you not only find the right networks for your business, but also help you plan you strategy and maintain your networks for maximum effect. Call +44(0)1227 68 68 98 or complete our contact form.