Digital Marketing in Germany

Are you a UK business trying to expand your business into the German market?

There has never been a better time to expand your business into Germany to improve your brand awareness, sales and profit. Germany is Europe's largest economy, and it has almost triple the UK's current growth rate.

The use of social media in Germany, for example, is completely different from the use in the UK. Not only does the German audience have different values, but they use different social media networks. This is vital to acknowledge when creating a successful marketing campaign for your business.

ExtraDigital has over fifteen years of experience in multilingual marketing and have helped many companies grow and succeed in countries such as Germany, France, Spain and many more.

You may be thinking, ‘Why should I go with a UK-based digital marketing agency over digital marketing agency in Germany?’.

Let us tell you why;

If you are a UK business, as a UK agency we understand your brand and personality from a British perspective – we are able to audit your UK business model to tailor your needs and goals to the new German audience with our in-house native employees.

ExtraDigital also has a vast experience in launching UK businesses into the German market; a process which takes time, research and dedication. A digital marketing agency in Germany, of course, understands the market but may not have an equal experience in the integration of a UK-based business into the German market.

If you try to replicate your UK social media strategy for a German audience, then you will struggle.

Your German social strategy needs to:

  • Be tailored to how each channel is used by your target audience
  • Work to build trust and credibility
  • Promote products and services on quality and ability, not price
  • Make use of some traditional PR as well as reaching out through social

Furthermore, despite being a UK based agency, we pride ourselves on employing native employees to be able to deliver you a localised marketing strategy. This means that in the first instance, there are no direct translations being done; instead, the content is created in a way that it is optimised in the correct language. Secondly, audiences are formed through market research and insight to target the customers that are tailored to your brand and goals.


We at ExtraDigital offer comprehensive German online marketing with our in-house native specialists and can provide you with our outstanding services to reach your goals. Get in touch today, to start getting results from your German online marketing!


Friday 19th July 2019

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