Don’t let the acronym confuse you! B2B, or business to business marketing, is straightforward once you’ve read a little information on it. And lucky for you, that’s what this article is all about!
Have you ever wondered why some offices/libraries/schools have Apple computers, while others have Dell? Or, how does Netflix pick all of its TV Shows and movies, why do they have this show, but not that one? Well, there is a tonne of factors that play a part, but it all boils down to the relationship between each of the parties and the strategies they used to turn prospects into customers.
The Business Dictionary describes B2B Marketing as
“The process by which businesses employ a multi-layered strategy consisting of web communication, email, media campaigns, and relationship management for the purpose of converting targeted business prospects into customers.”
Or put simply, one business using a marketing strategy to sell their goods/services to another business. And believe it or not, there are agencies out there that specialise in B2B Marketing (like us!), with experienced and talented teams dedicated to planning, implementing, and supporting all of your marketing activities ensuring your relationships blossom.
Benefits of working with a B2B Marketing Agency
So now you may be thinking, why should I hire an agency when I can have an employee do it? Putting more work on your team is not always the best answer and can lead to faulty campaigns. Here is a run-down of 4 reasons why hiring a Marketing Agency can benefit your business.
Expertise in Marketing
When hiring a marketing agency, you are hiring a team of experts. These agencies live and breathe marketing so there’s no doubt they know what they’re talking about! A good agency will have a skilled person for each section of marketing; digital outreach, copywriting, advertising, design, web development, conversion optimisation, etc. Having this dedicated team at your service results in successful, trendy, engaging campaigns.
If you’d like some proof or are just curious, check out our case studies. We love to share what we’re accomplishing with our clients here at ExtraDigital!
Cost Saving
Yes, hiring outside can actually save you money! It sounds odd at first, but when you look at the salary that a complete marketing team would need to execute a successful marketing strategy, (graphic designer, web developer, copywriter, PPC specialist, Analytics specialist, technical manager, project/account manager, at a minimum!), it begins to add up! At entry level salaries, you’re looking a total of £280,000 per annum when you could be investing in top-notch marketing agency teams!
B2B Marketing Tools
To execute a B2B marketing strategy, various tools, channels and software are needed. You can bypass all the research, subscriptions, relationship management and headaches that come with each of these by working with a marketing agency. Your business gains access to each of the tools, channels, and software the agency already has set in place.
Collaboration
Along with access to all of the tools, software, and channels a marketing agency brings to the table, they also bring fresh eyes and new ideas, spicing up current business strategies by putting the current and new teams together.
Working with an outside agency is a great way to balance company ideas with a dose of outsider’s perspective, assuring the best possible position for your company’s growth.
In Summary
We know that not all businesses need to work with B2B Marketing Agencies, but it’s worth taking a look internally at your business and wondering if it is a good fit, (in most cases, it is!). After all, what’s so bad about having the help of experts?
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