Arabic marketing & websites
ExtraDigital has designed, built and marketed in Arabic for many years, with native Arabic speakers in-house. It is one of the most technically demanding languages to get right, and one of the easiest to get visibly wrong.
Arabic exposes every shortcut. The layout reverses, mixed Arabic and Latin content behaves awkwardly, numerals and dates need decisions, and typography that looks fine in English becomes hard to read at the same sizes. A translated template usually announces itself within seconds.
The marketing side has its own traps. Search behaviour varies between Gulf markets, English terms are often used alongside Arabic in the same query, and dialect and transliteration mean one product can be searched for several ways.
Our in-house Arabic team researches keywords natively, including dialect, formal Arabic and English variants, rather than translating a UK keyword list. That research drives both organic content and Google Ads campaigns, so the two channels support each other.
As a Google Premier Partner we manage Arabic paid search to lead quality and cost per acquisition. Alongside SEO and PPC, we help brands prepare for AI-led discovery in Arabic, where entity clarity and well-structured Arabic content matter.
Example results previously published on our Arabic SEO page. Results depend on market, budget and starting point.
“The Extra Digital team are a pleasure to work with. They have created social media channels which reflect and enhance our brand in the Middle Eastern market and are focused on helping us achieve our goals.”
We have designed and developed Arabic websites since 2002, including an Arabic website for The British Museum and the launch of Doctoori, an Arabic healthcare provider. Mobile-first builds matter here: smartphone use is heavy across the region.
Font choice, iconography, imagery and calls to action are all reviewed for an Arab audience, and platforms are chosen for how well they handle Arabic, not simply because the English site uses them. Arabic eCommerce, booking systems and payment integrations are built by the same team.
Demand, competitors and terminology for each target country, not the region as one audience.
Landing pages, site structure and paid activity scoped as one piece of work.
Copy, ads and content written or reviewed by native Arabic speakers.
Separate cost per lead, conversion and revenue so the market stands on its own numbers.
Some of the brands we've worked with
Aviation company, UAE
A PPC strategy built for high-net-worth and corporate buyers in a competitive Middle Eastern market.
The British Museum
ExtraDigital designed and developed the Arabic website for The British Museum. This is an Arabic language version of their main website. Read more here.
Social Media
This Case Study highlights the impressive Arabic Social Media work undertaken by ExtraDigital for The Royal Marsden. World-renowned hospital and cancer specialist, The Royal Marsden approached ExtraDigital to raise awareness of International Private Care in the Middle East through social media.
No. The layout mirrors: navigation, forms, tables, icons and imagery all move, and anything numeric or mixed-script has to be handled deliberately. We design for that from the start rather than flipping a finished template.
Modern Standard Arabic for most commercial content, with dialect considered where a campaign targets a specific country. Copy is written or reviewed by native speakers.
Gulf markets are the most common request from UK businesses. We research demand per country rather than treating the region as one audience.
Yes. Campaigns, keyword sets and negatives are built in Arabic, and landing pages are produced by the same team.
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