Challenge:
Lenleys’ goal was to drive online sales through social media advertising on Facebook and Instagram. We created and optimised targeted campaigns aligned with seasonal promotions and key sales periods to achieve this.
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The results highlight the power of strategic digital advertising and targeted campaigns in achieving real business outcomes.
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Solution:
Targeted Audience Segmentation: We used Facebook and Instagram’s advanced targeting to reach high-intent buyers based on behaviours, demographics, and interests while expanding reach with lookalike audiences.
- Creative Optimisation: We designed compelling ad creatives showcasing Lenleys luxury products, testing different variations to maximise engagement.
Results
The collaboration between ExtraDigital and Lenleys delivered significant growth over the last four months compared to the previous period. Here are some key metrics:
- Sales Volume Growth: Online sales increased 10x
- Sales Value Surge: The sales value grew by 52x
Our approach
Through close collaboration and a data-driven approach, ExtraDigital successfully helped Lenleys achieve outstanding growth in online sales through Facebook and Instagram advertising.
The results highlight the power of strategic digital advertising and targeted campaigns in achieving real business outcomes.
By continuing to refine campaigns, adapt to performance insights, and leverage audience targeting, we have positioned Lenleys for sustained growth and increased ROI through digital marketing.
Our three features
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Targeted Audience Segmentation
We used Facebook and Instagram’s advanced targeting to reach high-intent buyers based on behaviours, demographics, and interests while expanding reach with lookalike audiences.
02
Creative Optimisation
We designed compelling ad creatives showcasing Lenleys luxury products, testing different variations to maximise engagement.
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Timely Campaigns:
We aligned campaigns with key sales events, such as Winter Sales, Anniversary Promotions, and Christmas Gifting, to drive conversions during peak periods.
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Through close collaboration and a data-driven approach, ExtraDigital successfully helped Lenleys achieve outstanding growth in online sales through Facebook and Instagram advertising.
The results highlight the power of strategic digital advertising and targeted campaigns in achieving real business outcomes.
By continuing to refine campaigns, adapt to performance insights, and leverage audience targeting, we have positioned Lenleys for sustained growth and increased ROI through digital marketing.
