WordPress Paid Search

Paid search should not operate in isolation from your website. When WordPress and paid search work together strategically, campaigns generate higher-quality leads, lower acquisition costs and clearer commercial returns.

ExtraDigital’s WordPress paid search services ensure your advertising investment converts efficiently by aligning campaigns, landing pages and performance data around growth.

We help ambitious businesses turn paid search from a cost centre into a predictable revenue driver.

Paid Search Built Around Your WordPress Website

Many paid search campaigns underperform because landing pages are slow, poorly structured or disconnected from campaign intent. We approach paid search holistically, ensuring your WordPress website is optimised to support conversion, relevance and performance at every stage of the funnel.

• Higher conversion rates: We align ad messaging with landing page content and user intent, reducing friction and increasing conversion rates from paid traffic.
• Improved return on ad spend: By optimising page speed, relevance and user experience within WordPress, we help reduce wasted spend and improve overall campaign efficiency.
• Clearer performance insight: Integrated tracking and reporting provide visibility into lead quality, cost per acquisition and revenue contribution, supporting better decision-making.

Our WordPress Paid Search Approach

We combine paid search expertise with WordPress optimisation to deliver measurable results, not just clicks.

Campaign strategy and planning

We start with your commercial objectives, audience priorities and growth targets. Campaign structures, keywords and budgets are built to support measurable outcomes rather than vanity metrics.

Conversion-focused landing pages

We design and optimise WordPress landing pages that load quickly, communicate value clearly and guide users toward action. This ensures paid traffic has the highest chance of converting.

Performance optimisation and testing

Campaigns and landing pages are continually reviewed and refined. We test messaging, layouts and conversion paths to improve performance over time.

Integrated analytics and tracking

We ensure accurate tracking across ads and WordPress so you can see what is driving results and where budget should be focused.

What Our WordPress Paid Search Services Include

Our paid search services are flexible and scalable, supporting short-term campaigns or long-term growth strategies.

Google Ads and paid search management: Strategic campaign setup, ongoing optimisation and budget management focused on lead quality and ROI.

WordPress landing page optimisation: Speed, structure and conversion improvements that ensure your website supports paid search success.

Conversion rate optimisation: Refinement of forms, messaging and user journeys to maximise the value of paid traffic.

Ongoing performance reporting: Clear reporting that focuses on outcomes such as cost per lead, conversion rates and revenue contribution.

Collaboration with internal teams: We work closely with marketing and sales teams to align paid search with broader growth initiatives.

Why WordPress Matters in Paid Search Performance

Paid search success depends as much on the destination as the advert. WordPress flexibility allows rapid iteration, testing and optimisation, but only when managed strategically.

Without alignment between paid search and WordPress, campaigns often suffer from slow load times, poor relevance and inconsistent messaging. Our integrated approach ensures your website strengthens campaign performance rather than limiting it.

Paid Search That Supports Sustainable Growth

We do not focus on short-term wins at the expense of long-term performance. Our WordPress paid search services are designed to scale alongside your business, supporting new products, services and markets while maintaining efficiency.

Whether you are launching a new campaign or improving an underperforming account, we help ensure paid search contributes meaningfully to growth.

Turn Paid Search into a Growth Channel

Align your WordPress website and paid search strategy to improve conversion rates, reduce wasted spend and drive measurable results.

Request a WordPress paid search strategy focused on growth today.