Who do you trust more, a company writing a review about itself, or a third party writing a review about a company? Would you buy from a site that has no reviews and that you have never heard of before?
We’re willing to bet that 10 times out of 10, you would pick an external review, and rarely ever buy from a ghost site. And so would Google when it comes to your website!
Off-Page SEO, (also know as Off-Site SEO), is the use of external, (not on your website), resources and relationships to build your page’s authority. These are things that you should be doing off your site to help boost your SEO.
ExtraDigital’s Off-Page SEO Services
- Link building
- Social Media Management, including Paid Social
- Customer Service Support
- Local SEO
- Listing & Citations
- Outreach
- Review Building
- Live Event Coverage
- Guest Blogging
- Brand Mentions
- Influencer Marketing
- Link Analysis
Why is Off-Page SEO important?
Off-Page SEO aims to accumulate positive signals and interactions for your brand. This results in good reviews, brand mentions on social media, links to your website from credible sources, etc.
The more your brand is talked about online by external sources, the more it builds your authority with search engines and customers. Off-page SEO, when done right, creates a buzz and builds trust around your brand because someone else is praising your business, other than the staff who work there.
“ExtraDigital are a pleasure to work with for our digital marketing work, with an excellent blend of trusted marketing techniques and new creative ideas. Our partnership with ExtraDigital results in year on year steady growth of revenue and new customers.”
Piers Crane
Holemaker Technology
Our Off-Page SEO approach can be broken down into 3 principles:
Social Media
We advise that all of our clients have a social media account, for more reasons than one! Customer support, responding to questions and queries and giving your brand a face to showcase your brand values & product/service. Running ads and boosting blog links that link back to your website is another credible source of external traffic that will add authority to your website.
Outreach
This includes other link-building sources, such as influencer outreach, event networking, content promotion, or guest blogging. At ExtraDigital, we believe every business is different and will require a bespoke approach.
High-Quality Content
Off-Page SEO is all about building credibility; it should never be spammy. Sketchy and spammy services are what we call black-hat SEO tactics; they may earn you immediate links, but will never get your page to rank well. Google can spot these immediately, and they will hurt your page. At ExtraDigital, our Off-Site SEO approach will always employ respected white-hat tactics that will attract natural, high-value links to your website.
SEO Services from ExtraDigital
Let’s build buzz around your brand and strengthen your site’s credibility and authority. Off-page SEO is only one of the three core parts of a successful SEO strategy.
Talk to the ExtraDigital Team today to get all the working parts in motion.
