Multilingual
Websites and marketing in 15+ languages
Established 2002
One UK team, all in-house
ExtraDigital plans, builds and runs marketing in more than 15 languages. Campaigns are written by native speakers, websites are structured for the way each market searches, and performance is measured on revenue and lead quality rather than word count.
165% more qualified leads for an aviation company in the UAE, year on year. Read the case study on aviation leads in the UAE
Native speakers, in-house
Most international projects arrive in one of two states. Either there is an English site and a plan to enter a new market, or there are translated pages that have quietly failed to bring in enquiries. Both need the same starting point: what people in that market search for, who they buy from now, and whether there is enough demand to justify the spend.
From there we handle whichever parts you need – keyword and competitor research in language, paid search and paid social, the language versions of the website, product content, and the tracking that shows which market is actually paying its way.
The work is delivered by our team in Kent, including in-house native speakers, rather than passed to agencies in each country. That keeps strategy consistent and stops budget disappearing into coordination.
What we are asked to fix
These are the problems we are asked to fix most often.
The literal translation of a UK search term is frequently not the phrase used in the market. Pages get written around words with no volume, and rankings never convert.
Grammatically correct copy can still sound wrong. In competitive markets, tone and terminology decide whether a click turns into an enquiry.
Language versions competing with each other, or the wrong one shown to the wrong country, is a technical problem with a direct revenue cost.
German runs long, Arabic runs right to left, Chinese changes line height. Layouts designed only around English text fall apart once real content lands.
If spend and conversions are not split by market, a strong country subsidises a weak one and nobody notices for a year.
Payment methods, delivery expectations, contact details and proof points differ by market. Conversion rates suffer long before anyone blames the traffic.
How we work
Sequenced so you find out whether a market is viable before committing to a full build.
01
Search volumes, competitors, terminology and buying behaviour in language – not translated from the English research.
02
Some markets justify a full localised site. Others start with a landing page and a contained paid budget to test demand.
03
Native speakers write the copy; developers handle structure, hreflang, currency, forms and right-to-left layouts where needed.
04
Paid search, paid social and organic activity reported separately per market so budget follows performance.
Accountable for results
By service or by language
Paid search, paid social and SEO planned market by market, not translated.
Sites built for several languages at once, including right-to-left layouts.
Stores that sell across borders: currency, checkout, search and content.
Right-to-left design and Arabic campaigns written by native speakers.
German search, technical copy and sites for the DACH market.
French campaigns and websites for France, Belgium, Switzerland and Canada.
Spanish campaigns and sites for Spain and Latin American markets.
Aviation company · UAE market
Paid campaigns also produced bookings for the first time, up from none the year before.
Client results
An established aviation company needed more high-intent enquiries in the UAE, where competition is high and buyers often search in both Arabic and English. We rebuilt its paid search around Arabic and English keyword targeting, ad copy adapted for native Arabic and international audiences, and landing pages matched to high-intent searches.
What we changed
Case studies
01 / 06
Al Khaleejion Kitchens
Kitchen supplier / Saudi Arabia
~300%
More users from paid advertising
Market, keyword and competitor research in Arabic, a restructured Google Ads account and Arabic ads. In the first month, the conversion rate rose by 50% and enquiries and sales by 20%.
The British Museum
Museum / Arabic website
100+
Pages built in Arabic
The museum's CMS did not handle Arabic well, so we produced the Arabic site on a range of page templates, with the layout reversed for right-to-left reading and styling adapted for Arabic lettering.
Hatchbag.de
Ecommerce / Germany
231%
Higher November sales than a year earlier
SEO and PPC for a UK company's German store: technical and content work, a better Google Shopping feed and UX changes. November was the site's best month for sales in its lifetime.
St Giles International
Education / English language school
5
New languages across a 20-page site map
Native-speaker content, localised images and course details, keyword research per language, and localised metadata, URLs and hreflang, so each version ranks in local search.
Antargaz
Energy / Germany
3.4k
Users in the first two months
After the German site went live, we ran a German SEO content plan, HubSpot onboarding, paid and organic social and Google Ads. In the third month, the site had 1.66k users from PPC.
Total Logistics
B2B / supply chain consultancy
5,500+
Targeted visitors to the Dutch site
Each language runs as its own campaign with its own keywords, ads, landing pages and budget, written with native Dutch speakers. The average cost per visitor stayed under 90p.
Selected clients
Good to know
More than 15 to date, from Arabic and Chinese to German and Japanese, across campaigns and website builds in over 20 countries.
Not for anything a customer reads. Adverts, landing pages and product content are written or checked by native speakers. Machine translation is only ever a first draft for internal review.
Yes, and it is usually cheaper that way. The same team plans the market, builds the language site and runs the paid search and SEO against it, so nothing gets lost between a developer and an agency in another country.
That is one of the most common enquiries we get. Translated pages often fail because the words customers actually search for in that market are not the direct translation of the English terms, and because hreflang and site structure have been set up badly. Both are fixable.
Rarely. Most clients are better served by one platform with properly structured language versions. Separate domains only make sense where the market, brand or legal position genuinely differs.
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