International PPC Services from ExtraDigital
The International PPC Services offered by ExtraDigital are designed to help your global business reach your marketing targets across multiple territories or regions. We often work with multiple members of your team, each responsible for different regions or brands.
When providing global PPC management across multiple territories, multilingual and multiple brands our service as standard includes:
- Reporting by territory, region or country
- Targets by territory, region, or country – we recognise not all regions have the same goals
- Campaigns structured as best for the region
- PPC Campaigns in the correct local language(s)
- Most suitable PPC advertising platform for the region(s)
We work with a wide range of landing page platforms, websites, and CRMs to ensure you achieve measurable, demonstrable value from your PPC advertising in each region.
ExtraDigital are a Premier Google Partner. We were the first UK PPC agency to gain Google accreditation and have been providing PPC services for over 20 years.
PPC Services – Proactive management
A good PPC agency should be suggesting new ideas as developments unfold.
For most of our clients, we expect to make significant recommendations every few months. This might be about improvements to feed management or dealing with spam clicks. It might be trying out new campaign types. It might be trying a different platform. We also provide creative suggestions for new campaign topics.
ExtraDigital thinks a PPC agency should be proactive, provide regular top-level advice, and regularly check that the leads or sales are good. We can provide standard automated reports, but we add value with custom reports, strategic insight, and recommendations.
International PPC Services – measuring success
We provide data so you can see the impact of your PPC campaigns region by region. Costs of advertising, lead quality, and sales potential vary significantly from one global territory to another, and different goals may be set for each territory.
Regular Contact and Useful Reporting: Our dedicated account managers keep in contact. We provide regular, easy-to-understand custom reports that show how your PPC campaigns are performing. In addition to key metrics, these reports also provide top-level management advice and recommendations.
Our International PPC Services Include
Multilingual and Regional Keyword Research
We conduct thorough keyword research by region and, where relevant, by language. We also consider keyword intent to identify the best keywords for each region. Research is conducted in the relevant language, as this yields better results than simply translating keywords.
We continually monitor and adjust best keywords and maintain comprehensive negative keyword lists.
Campaign and Ad Creation
For each region and, where relevant, each language, we produce well-targeted ad copy that is engaging and encourages clicks to the landing page or other actions.
We continuously monitor and optimise all the ad copy and assets to give the best performance. AB testing is standard to continuously improve across each region.
Audience Refinement and Bid Management
Audiences can vary significant from one area of the world to another. We research the best audiences and continuously refine them to achieve the highest click-through rates and attract the best people for leads or sales.
We manage bids on a region-by-region basis, as costs can vary hugely. We continually monitor regional ROI and keep you updated on each region’s relative performance.
Landing Page Optimisation
We also focus on optimising your landing pages to improve conversion rates. We can provide suggestions for improvements to the copy in the relevant language. We advise on UX and improvements to get higher conversion rates. We can provide all design and landing page creation services – although most of our international PPC client have their own development team with whom we work.
Next Step
For more information on our International PPC management services, call 01227 68 68 98 or tell us more about your needs below.
FAQs on our International PPC services
What languages can you work in?
We have worked in over 15 languages. The most common languages we work in are English, Arabic, German, French, and Spanish. We have in-house skills to handle right-to-left languages such as Arabic and other character sets, including Japanese, for both ad copy and image assets.
Which territories do you work in?
ExtraDigital has provided International PPC services across the globe, from the Americas to Europe, the Gulf States, MENA, APAC, etc.
We often work with US companies, providing all their EMEA services, as we have a strong local understanding of the markets across Europe.
Traditionally, we’ve been very strong in Arabic and work with many clients marketing into the Gulf States or to Arabic-speaking audiences elsewhere.
Can you handle different regional marketing goals?
Yes, most definitely! It is very common for us to work with individual marketing managers in each region, each with slightly different aims and goals. Our systems and processes are set up well to handle this – we don’t need to treat each region identically.
Can you work with existing PPC campaigns?
Yes. For most large businesses, we can work with existing PPC accounts. Our first step is a review – often before starting work. Historically, ExtraDigital has improved existing campaign performance by well over 40% when starting work – we can get a rough idea when we review the account.
Call (+44) 01227 68 68 98 and we can review your current account and advise on likely improvements.
