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This varies with market sector. Select a market sector below to see the average CTR for Google Ads based on averages from over 2,200 campaigns for 12 months up to October 2018.
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The guide is aimed at businesses who are mapping out their Digital Marketing journey. It acts as a ground-up strategy to make sure you get the fundamental foundations correct.
Factor all these points into your marketing mix and you'll be on track to see great return and fantastic growth in 2018.
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