Case study · Arabic website
Private Jet Charter, in Arabic
Design and UX improvements for the Arabic site of one of the world's leading private jet brokers, whose main clients are in the UK and the UAE.
- Client
- Private Jet Charter
- Language
- Arabic
- Platform
- WordPress Multisite
- Services
- Design, development, marketing
The brief
A better experience for UAE clients
Private Jet Charter is based in the UK with offices all over the world, but their main clients are in the UK and the UAE.
We were brought in to improve the design and UX of their current sites, including the Arabic site at privatejetcharter.ae.
How we did it
More calls to action, better UX
01
Design changes
Initial design changes that added more calls to action to the Arabic site.
02
Better UX
An overall better experience that reflects the service the company provides.
03
Shared brand and authority
Every site keeps the same branding and the domain authority of the root domain.
The result
Part of a seven-language network
The Arabic site sits alongside the UK/US site and the Russian, German, Italian, Spanish and French sites we designed and developed.
Outcome
Seven language sites, one brand
- language sites on one multisite
- 7language sites on one multisite
What came next
The rest of the network
Going multilingual?
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