Portfolio · Healthcare
Nafsii, mental health support in Arabic
Nafsii provided mental health and wellbeing support by text to several countries in the Middle East. ExtraDigital delivered the marketing, technical development for the service and its content.
- Client
- Nafsii
- Sector
- Healthcare
- Platform
- WordPress
- Language
- Arabic
- Services
- Marketing, technical development, content
The brief
Supporting wellbeing across the Middle East
Nafsii provides mental health and wellbeing support by text to people in several countries in the Middle East.
ExtraDigital’s remit covered all marketing, the technical development for the text-based wellbeing service and providing the actual content. The Arabic website needed to explain the service clearly and make it accessible on mobile.
How we did it
Development, content and marketing
01
Text-based service development
We delivered the technical development for Nafsii’s text-based mental health and wellbeing service.
02
Arabic website design
We designed and developed the WordPress website with right-to-left layouts, culturally appropriate imagery and mobile-friendly pages, following Nafsii’s brand guidelines.
03
Service content
We provided the actual content for the service, alongside clear website information explaining the support available and how to access it.
04
Marketing delivery
We handled all marketing for Nafsii, including Arabic social media content, Facebook and Instagram advertising, performance optimisation and reporting.
The result
A text-based wellbeing service
The work brought together the website, technical development, content and marketing for a mental health and wellbeing service serving several countries in the Middle East.
Outcome
In the client's words
“Thank you for the quality website. The design is perfect for our product”
What came next
Marketing the wellbeing service
Arabic marketing and social media
Our marketing remit included creative content and copywriting in Arabic, Facebook and Instagram advertising, performance optimisation and monthly reporting.
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