Case study · Multilingual charity sites

MAG, four country sites

The Mines Advisory Group finds and destroys landmines and unexploded bombs in areas affected by conflict. We built four single-page WordPress sites for Iraq, Lebanon, Vietnam and Somalia.

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Client: Mines Advisory Group (MAG)
Sector: Humanitarian and advocacy
Platform: WordPress
Countries: Iraq, Lebanon, Vietnam, Somalia
Services: Multilingual design & development

The brief

Relevant to each country

MAG is a global humanitarian and advocacy organisation. Since 1989 it has helped over 20 million people in 68 countries rebuild their lives and livelihoods.

They asked us to build four new single-page WordPress sites for Iraq, Lebanon, Vietnam and Somalia, each adapted to its audience.

How we did it

Four sites, four audiences

01
Country content
Images and videos changed to be country-specific and relevant.
02
Local domains
.lb for Lebanon, .vn for Vietnam, .so for Somalia and .شبكة (.shabaka) for Iraq, the domain recognised by Arabic speakers.
03
Right-to-left design
For the Arabic copy, we moved the logo, menu and buttons to suit right-to-left reading.
04
Client translations
MAG provided the translations for each site.

The result

Four sites, ready for their audiences

Each site speaks to its country, in its language, on its own domain.

MAG country website, full length — One of the four MAG country sites

What came next

Ready for campaigns

Facebook Pixels
Added to each site, so MAG can run Facebook campaigns.
Paid social
Google Analytics
An account set up and linked to each site to monitor performance.
Analytics & tracking
QR codes
We helped link QR codes to the Somali website.