Case study · German website
FlüssiggasPlus, designed for German customers
UGI is one of the leading international LPG companies. We researched the German market in depth to design a customer-centric website for its German brand.
- Client
- UGI Corporation
- Sector
- LPG and energy distribution
- Market
- Germany
- Services
- Research, UX, design, marketing
The brief
A website for the German market
UGI Corporation distributes safe, reliable and affordable gas and electrical power to over 17 countries in western and central Europe, under seven distinct brands.
They asked us to design a website for their German market and customers.
How we did it
Research first, then design
We have experience in German-language marketing, but new research for each client is essential to set the right requirements for their market.
01
Market research
Target audience personas and research into German users, culture and language.
02
Domains, SEO and competitors
Effective domain names, SEO recommendations and a competitor analysis of what works.
03
Customer-centric wireframes
A marketing and sales-focused structure built around the personas' journeys and the length of German words.
04
Trust and clarity
Clear navigation, CTAs and fact-based content, live chat, and awards, certificates and reviews to build trust.
The result
A customer-centric German website
The wireframe, design and structure were built around the ideal personas and their journeys.
What came next
From project to retainer
Ongoing marketing
The client was very pleased with the process and the result, and the project turned into an ongoing marketing retainer.
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