Case study · Magento SEO
Advantage Catering Equipment, found in Google
A Kent catering equipment supplier with two Magento stores and disappointing online sales. Our SEO and technical work fixed speed problems and grew organic traffic within a year.
- Client
- Advantage Catering Equipment
- Sector
- Commercial catering equipment
- Platform
- Magento, two stores
- Services
- Magento website marketing, SEO
The brief
Two big stores, too few sales
Advantage Catering stocks leading brands of industrial and commercial catering equipment, from cooking and refrigeration to warewashing and janitorial supplies.
They wanted a local Kent company to help with their website marketing. Their two Magento websites carried a large number of products, but online sales were disappointing compared with the investment in the sites.
The sites were not very visible in Google, so visitor numbers were low.
How we did it
SEO and a faster store
01
SEO programme
SEO work to improve the rankings of the pages for the main products.
02
Website speed
We helped solve many of the technical challenges that were slowing the websites down.
03
Category filters
Too many filter options made some database queries too long to run, so we restructured the filters to work more efficiently.
The result
Growth after one year
After a year, the marketing work was showing a positive increase in organic growth from SEO and a better experience on the website.
Outcome
One year on
- more website users
- 11%more website users
- more pages viewed
- 28%more pages viewed
- lower bounce rate (nearly 20%)
- ~20%lower bounce rate (nearly 20%)
Your project
Planning your next website?
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