Translated keywords nobody searches
The literal translation of a UK search term is frequently not the phrase used in the market. Pages get written around words with no volume, and rankings never convert.
Multilingual
Selling in another language is a commercial decision, not a translation job
ExtraDigital plans, builds and runs marketing in more than 15 languages. Campaigns are written by native speakers, websites are structured for the way each market searches, and performance is measured on revenue and lead quality rather than word count.
- 15+ languages delivered since 2002
- Campaign experience across 20+ countries
- Native-speaker copy, not machine translation
- One UK team for sites and campaigns
What we do
Most international projects arrive in one of two states. Either there is an English site and a plan to enter a new market, or there are translated pages that have quietly failed to bring in enquiries. Both need the same starting point: what people in that market search for, who they buy from now, and whether there is enough demand to justify the spend.
From there we handle whichever parts you need – keyword and competitor research in language, paid search and paid social, the language versions of the website, product content, and the tracking that shows which market is actually paying its way.
The work is delivered by our team in Kent, including in-house native speakers, rather than passed to agencies in each country. That keeps strategy consistent and stops budget disappearing into coordination.
Where multilingual projects usually go wrong
These are the problems we are asked to fix most often.
Adverts that read as foreign
Grammatically correct copy can still sound wrong. In competitive markets, tone and terminology decide whether a click turns into an enquiry.
Broken hreflang and duplication
Language versions competing with each other, or the wrong one shown to the wrong country, is a technical problem with a direct revenue cost.
Design that breaks in another script
German runs long, Arabic runs right to left, Chinese changes line height. Layouts designed only around English text fall apart once real content lands.
No market-level reporting
If spend and conversions are not split by market, a strong country subsidises a weak one and nobody notices for a year.
Local trust signals missing
Payment methods, delivery expectations, contact details and proof points differ by market. Conversion rates suffer long before anyone blames the traffic.
How we approach a new market
Sequenced so you find out whether a market is viable before committing to a full build.
- 1
Market and demand research
Search volumes, competitors, terminology and buying behaviour in language – not translated from the English research.
- 2
Prioritise by commercial potential
Some markets justify a full localised site. Others start with a landing page and a contained paid budget to test demand.
- 3
Localise the content and the site
Native speakers write the copy; developers handle structure, hreflang, currency, forms and right-to-left layouts where needed.
- 4
Launch campaigns and measure by market
Paid search, paid social and organic activity reported separately per market so budget follows performance.
What this is for
- Entering a market with evidence rather than optimism
- Language sites that rank for terms people genuinely use
- Enquiries and orders from markets, not just traffic
- Clear reporting on which countries deserve more budget
- One team accountable for the site and the campaigns
- Content that reads as though it was written locally
Multilingual services
Multilingual Marketing
Paid search, paid social and SEO planned market by market, not translated.
Multilingual Web Design & Development
Sites built for several languages at once, including right-to-left layouts.
Multilingual eCommerce
Stores that sell across borders: currency, checkout, search and content.
Arabic Marketing & Websites
Right-to-left design and Arabic campaigns written by native speakers.
German Marketing & Websites
German search, technical copy and sites for the DACH market.
French Marketing & Websites
French campaigns and websites for France, Belgium, Switzerland and Canada.
Spanish Marketing & Websites
Spanish campaigns and sites for Spain and Latin American markets.
Frequently asked questions
How many languages have you worked in?
More than 15 to date, from Arabic and Chinese to German and Japanese, across campaigns and website builds in over 20 countries.
Do you use translation software?
Not for anything a customer reads. Adverts, landing pages and product content are written or checked by native speakers. Machine translation is only ever a first draft for internal review.
Can you run the campaigns as well as build the sites?
Yes, and it is usually cheaper that way. The same team plans the market, builds the language site and runs the paid search and SEO against it, so nothing gets lost between a developer and an agency in another country.
We already have translated pages that are not ranking. Can you help?
That is one of the most common enquiries we get. Translated pages often fail because the words customers actually search for in that market are not the direct translation of the English terms, and because hreflang and site structure have been set up badly. Both are fixable.
Do we need a separate site per market?
Rarely. Most clients are better served by one platform with properly structured language versions. Separate domains only make sense where the market, brand or legal position genuinely differs.
Next step
Tell us which markets you are considering and we will tell you what the demand looks like.
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients