eCommerce Email Marketing

Boost retention and sales with expert eCommerce email marketing. Drive ROI, recover carts, and grow loyalty with ExtraDigital.

We’re here to help you focus on growth!

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Drive Growth and Retention

In eCommerce, growth is not just about acquiring new customers. It’s about keeping them engaged, loyal, and coming back for more. Email marketing remains one of the highest-performing channels for revenue generation, offering measurable ROI and long-term customer value. At ExtraDigital, we help eCommerce brands harness the power of email to achieve sustainable growth, build stronger customer relationships, and maximise profitability.

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Why eCommerce Email Marketing Matters

Why eCommerce Email Marketing Matters

For eCommerce businesses, email marketing delivers results that other channels cannot match. It combines cost-efficiency with personalisation, driving measurable outcomes such as:

  • Higher repeat purchase rates
  • Increased average order value
  • Reduced cart abandonment
  • Improved customer lifetime value

Unlike one-off campaigns, effective eCommerce email marketing fosters ongoing conversations with your customers, making your brand their first choice when it comes to repeat business.

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Our Approach

At ExtraDigital, we don’t see email as a standalone activity. We integrate it into your wider eCommerce strategy, ensuring every campaign aligns with your growth goals. Our team works closely with you to:

  • Understand Your Customer Journey

    From first-time visitors to repeat buyers, we identify opportunities to engage at each stage.

  • Design Data-Driven Campaigns

    Using segmentation and behavioural insights, we craft messages that resonate and convert.

  • Focus on Measurable ROI

    Every email is created with growth in mind, from abandoned cart recovery to loyalty-building campaigns.

  • Integrate with Your Wider Marketing Mix

    We align email with paid search, social, and SEO to create a seamless customer experience.

By embedding ourselves as part of your marketing team, we act as a trusted partner focused on sustainable business growth.

Key Service Areas

We provide end-to-end email marketing support for B2B organisations, tailored to your growth goals.

  • Customer Retention

    Keeping customers is more cost-effective than acquiring new ones. Through loyalty campaigns, personalised recommendations, and post-purchase communications, we help you increase repeat purchase rates and customer lifetime value.

  • Abandoned Cart Recovery

    Abandoned baskets are one of the biggest missed revenue opportunities in eCommerce. Our campaigns are designed to recover lost sales, re-engage hesitant buyers, and boost conversion rates.

  • Automated Lifecycle Campaigns

    From welcome series to win-back emails, automation ensures timely and relevant communication. We design automated campaigns that nurture leads into loyal customers while saving your team valuable time.

  • Seasonal and Promotional Campaigns

    Peak trading periods are critical for eCommerce success. We plan and deliver campaigns that cut through the noise, driving sales during competitive seasons without discounting your brand value.

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Why Partner with ExtraDigital?

Why Partner with ExtraDigital?

  • Proven experience in leading eCommerce brands across diverse industries
  • Strategic focus on growth, not just campaign delivery>
  • Seamless integration with your in-house marketing team
  • Transparent reporting with clear ROI metrics
  • Long-term partnerships built on trust and measurable success

Our clients value us as a proactive eCommerce email marketing agency that not only delivers campaigns but also contributes directly to their bottom line.

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Frequently Asked Questions

This FAQ section answers common questions about eCommerce Email Marketing, its benefits, and how it can help your business grow online.

Budgets vary depending on your objectives and scale, but email consistently delivers one of the highest ROIs across digital marketing channels. We’ll help you set an investment level aligned with your growth goals.

Some campaigns, like abandoned cart recovery, deliver immediate results. Others, such as retention and lifecycle strategies, compound over time to deliver sustainable growth.

Yes. We adapt our strategies to fit your current tools and systems, ensuring seamless integration without unnecessary disruption.

SaaS Email Marketing Agency Focused on Growth

Ready to unlock the full potential of your eCommerce email marketing?

Request a growth plan tailored to your email marketing strategy and start turning conversations into long-term revenue.

Speak to eCommerce Email Marketing Specialist

Our Customers Say

You can read below what our clients have to say

Social Media Management

Willing to go the extra mile; that’s precisely why FDS continue to work with ExtraDigital for all our digital marketing requirements. From HubSpot integration to the management of multiple inbound campaigns over several years, Extra have been excellent.

Bijan Fard
Fire Design Solutions

PPC

I have worked with ExtraDigital for over three years. They have been an excellent partner, working as an extension to our in-house marketing team to help us manage our PPC campaigns. Unlike other agencies I’ve worked with, the team at Extra Digital takes a really practical approach to PPC advertising. They listen and they make expert recommendations based on what is truly best for the client.

Erin Hofstrom, MBA
Perforce Software

PPC

We have worked with the team at ExtraDigital for the past twelve months and cant recommend them highly enough. I have found a company who are a delight to work with, the quality of their work is excellent, as is their service. Nothing is too much trouble, they are always at hand when you need them.

Hugh Courtenay
Private Jet Charter Ltd

Social Media Management

The Extra Digital team are a pleasure to work with. They have created social media channels which reflect and enhance our brand in the Middle Eastern market and are focused on helping us achieve our goals.

Gemma Payne
The Royal Marsden NHS Foundation Trust

Social Media Management

We’ve been working with Extra Digital over the last ten years and I can honestly say they have done everything and more they set out with every new venture with tight budgets. The main objective for me was to rank highly naturally, which has been the case year after year. This year for the first time we handed them our entire show budget (all cancelled due to Covid 19) to spend on social media throughout

Matthew Pike
Jon Willian Stables Ltd

Social Media Management

After employing ExtraDigital mid-last year to manage our French and Spanish social media platforms with the aim to increase our engagement and ticket sales for the 3D format we have seen huge results. The Multilingual Social Media service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the Social Media Management also allows us the time to test creatives and measure the effectiveness of each channel in those

Lily Freed
RealD

PPC

I came across ExtraDigital by chance, but I am so glad we did. They have been great to work with, gone the extra mile and clearly demonstrated their expertise at every touchpoint. Would thoroughly recommend them.

David English
British Assessment Bureau

PPC

We engaged ExtraDigital for extra expertise we were missing in-house. Their partnership on paid media has helped us grow our marketing funnel and close additional business. They make smart recommendations that we can actually implement and are responsive and available when we need them. I am very appreciative of all their good work.

Brooke Furry
HelpSystems

Clients

The British Museum
DEFRA
St Catherine's Hospice
RealD
Private Jet Charter
Circle Health Group
element
K9 Jets
The Royal Marsden
London Specialist Hospitals
FDS

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Please be sure to tell us as much about your project as possible. Once we have received your enquiry, a member of our experienced team will get back to you to discuss your requirements.