Audience Research for Marketing

Get To Know Your Audience

Before you can start planning any kind of marketing or brand campaign it is essential to take audience research into account. This essential strategic stage allows you to identify the consumers and prospective clients in your marketplace and better understand what drives their needs and wants so that you can tailor your marketable offering to better appeal to them.

If your focus is reaching your audience on social media, read our blog: Social Media - Top Tips for Connecting with your Audience

• Identify by age, ethnicity and other core demographics
• Understand economic drivers including income and disposable resources
• Recognise the principles of potential brand appeal and loyalty
• Distinguish between economic, political, ideological and even geographical drivers

Professionally conducted audience research gives you an understanding of the core needs of prospective customers and clients in order to allow you to target your marketing to gain optimum return on investment and maximise business growth. This can affect everything from top level marketing strategy down to components of website design and ongoing internet marketing.

When designing your website, remember to Design for Your Target Audience!

For expert advice and guidance on audience research for marketing that will ensure a future of growth for your business, get in touch on +44 (0) 1227 68 68 98 to find out how ExtraDigital can help you reach out and understand your prospective customers today.