German paid search
Since 2002
300+ clients
German PPC campaigns built in German by people who understand the market, so your budget goes on the searches that turn into enquiries and sales.
Translation
Direct translations of UK keywords often miss the terms Germans search, and long compounds make ads harder to write within character limits. Without German negatives, budgets leak to irrelevant searches.
We build campaigns from German keyword research, write ads natively and review landing pages so the German journey converts.
Services
An honest review of existing German campaigns and where spend is wasted.
German search terms, match types and local negatives.
Native German ads tested continuously.
Bidding managed against cost per lead or return on ad spend.
Recommendations, copy or builds from our web team.
German performance reported separately from other markets.
Our work
Our published German paid search work includes campaigns for a testing, inspection and certification provider, and German PPC for Beach Cafe's online store.
Case studies
Hatchbag.de
German · Germany
231%
Higher November sales than a year earlier
SEO and PPC for a UK company's German store: technical and content work, a better Google Shopping feed and UX changes. November was the site's best month for sales in its lifetime.
Hatchbag.de
German · Germany
60%
More conversions after 7 weeks
Market, keyword and competitor research, customer profiling and a restructured AdWords account, with new campaigns for seasonal and regional searches. Sales value from paid advertising rose by 69%.
Travall
German · Germany
43%
Increase in revenue on social
Market research by our German specialist, then content for the German social accounts and blog, with the effectiveness of posts reassessed each month.
Travall
English and German · US and Germany
56%
Increase in search visibility
Market research and keyword research for each of Travall's six products, to build the brand in the US alongside its German market. Year on year, SEO traffic rose by 18.76% and 41 of 50 tracked keywords reached the first page.
Antargaz
German · Germany
3.4k
Users in the first two months
After the German site went live, we ran a German SEO content plan, HubSpot onboarding, paid and organic social and Google Ads. In the third month, the site had 1.66k users from PPC.
Userful
Four languages · Europe and Middle East
64%
More leads, August 2019 to January 2020
Ads, emails and landing pages localised into four languages for Europe and the Middle East. Cost per conversion fell by 81% over the same period.
RealD 3D
German, French and English · Europe
18%
Above the impressions benchmark
A TikTok influencer campaign for a major film release, raising awareness of 3D screenings in Germany, France and the UK across three defined audience personas.
Free PPC audit
Send us a few details and a senior PPC specialist will review your Google Ads or Microsoft Advertising account. You'll get clear findings on what is limiting performance and what we'd change first. Senior specialist review. No obligation.
Tell us about your account and goals. We'll be in touch to arrange access and walk you through the findings.
Prefer to talk? Call +44 (0)1227 68 68 98.
Selected clients
Good to know
Where the audience justifies it. Google dominates, but Microsoft Ads can be cost-effective for some B2B audiences.
Yes. We start with an audit, then restructure or refine rather than rebuilding for the sake of it.
Still have a question?
Part of German marketing & websites
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German website design, development and eCommerce: native German content, localisation, UX and technical SEO built for customers in the DACH region.
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