German marketing & websites
Since 2002
300+ clients
German buyers, particularly in B2B and technical sectors, read carefully and compare thoroughly. We produce German websites and campaigns with native speakers who can handle specialist subject matter, not generalist translation.
Language
German is unforgiving of approximate content. In technical and industrial categories, vague or awkwardly translated product copy costs credibility immediately, and specification detail matters more than persuasion.
The practical issues are consistent: compound words that overflow navigation and buttons, formal versus informal address decided once and applied everywhere, and search terms that rarely match the direct translation of the English keyword.
Marketing and websites in German
German SEO from native speakers: German keyword research, technical and on-page SEO and content for the DACH market, reported on leads and revenue.
German Google Ads and paid search run by a Google Premier Partner with native German speakers: localised keywords, ad copy and targeting across DACH markets.
Help AI assistants understand your business in German: clear entity signals, structured German content and technical work that complements German SEO.
German social media management and paid social from native speakers: content, platform strategy and advertising across Germany, Austria and Switzerland.
German website design, development and eCommerce: native German content, localisation, UX and technical SEO built for customers in the DACH region.
Antargaz
German · Germany
Client results
Antargaz, the German brand of UGI, Europe's largest LPG group, needed its new German website to win both home and business customers. After launch we ran a German SEO content plan built on audience, keyword and topic research, and onboarded the team to HubSpot to manage the leads.
What we did
Search and ads
Native German SEO specialists research both technical and everyday German search terms for Google.de, and our paid search team builds German Google Ads campaigns with local negatives and landing pages.
We also help German-speaking buyers' AI assistants understand your business accurately, through consistent German content and entity signals.
Social media and websites
We run German social media, including work for Travall, and design and build German websites and eCommerce stores, including a German Magento fashion store and German sites for Antargaz and Global Recycling Solutions.
01
Demand, competitors and terminology gathered natively, in technical and everyday German.
02
Formal or informal address, agreed once and applied everywhere.
03
Native copy, with layouts tested against real German strings.
04
German performance measured on its own numbers.
Case studies
Hatchbag.de
German · Germany
231%
Higher November sales than a year earlier
SEO and PPC for a UK company's German store: technical and content work, a better Google Shopping feed and UX changes. November was the site's best month for sales in its lifetime.
Travall
German · Germany
43%
Increase in revenue on social
Market research by our German specialist, then content for the German social accounts and blog, with the effectiveness of posts reassessed each month.
Hatchbag.de
German · Germany
60%
More conversions after 7 weeks
Market, keyword and competitor research, customer profiling and a restructured AdWords account, with new campaigns for seasonal and regional searches. Sales value from paid advertising rose by 69%.
Travall
English and German · US and Germany
56%
Increase in search visibility
Market research and keyword research for each of Travall's six products, to build the brand in the US alongside its German market. Year on year, SEO traffic rose by 18.76% and 41 of 50 tracked keywords reached the first page.
Userful
Four languages · Europe and Middle East
64%
More leads, August 2019 to January 2020
Ads, emails and landing pages localised into four languages for Europe and the Middle East. Cost per conversion fell by 81% over the same period.
RealD 3D
German, French and English · Europe
18%
Above the impressions benchmark
A TikTok influencer campaign for a major film release, raising awareness of 3D screenings in Germany, France and the UK across three defined audience personas.
Selected clients
Good to know
Yes. We use different German speakers depending on subject matter, working from your terminology rather than generalist translation.
Often. German compounds run long and break navigation, buttons and headings designed around English word lengths. We check templates against real German strings.
Where the commercial case supports it. Terminology, pricing and expectations differ enough that we treat them as separate markets when budget allows.
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