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German websites & eCommerce

German Websites

German websites and online stores that read as though they were written in Germany, and hold up when long German copy lands in the layout.

  • Native German website content
  • Layouts tested with real German strings
  • Magento, WooCommerce and Shopify
  • Technical SEO foundations

User expectations

Built for German users

German users expect clear information, detailed specifications, trustworthy legal pages and familiar payment options. Address and phone formats, formal address and imprint requirements all need to be right.

We test templates against real German copy so long compounds do not break menus, buttons or tables.

Two men building German websites at office computers

Online stores

German eCommerce

We have built German online stores including a Magento fashion store, and our German eCommerce work is documented in published case studies. Product content is prioritised by revenue so best-selling lines get full native content first.

Team planning a German eCommerce site, seen from above

Services

What we deliver

  • Design

    Layouts and components designed for German content lengths.

  • Development

    Robust builds on the platform that suits your business.

  • Localisation

    Legal pages, formats, payment and delivery set to German norms.

  • SEO foundations

    Hreflang, structure and speed ready for German search.

Planning a German website or store?

Tell us about your products and market.

Case studies

German case studies

Antargaz

German · Germany

3.4k

Users in the first two months

A new German website, launched and marketed

After the German site went live, we ran a German SEO content plan, HubSpot onboarding, paid and organic social and Google Ads. In the third month, the site had 1.66k users from PPC.

  • German
  • SEO
  • PPC
Read the full case study for Antargaz

Hatchbag.de

German · Germany

231%

Higher November sales than a year earlier

German eCommerce results in seven weeks

SEO and PPC for a UK company's German store: technical and content work, a better Google Shopping feed and UX changes. November was the site's best month for sales in its lifetime.

  • German
  • SEO
  • PPC
Read the full case study for Hatchbag.de

Hatchbag.de

German · Germany

60%

More conversions after 7 weeks

German PPC for a UK boot liner brand

Market, keyword and competitor research, customer profiling and a restructured AdWords account, with new campaigns for seasonal and regional searches. Sales value from paid advertising rose by 69%.

  • PPC
  • Ecommerce
Read the full case study for Hatchbag.de

Travall

German · Germany

43%

Increase in revenue on social

German social media that grew sales, not just followers

Market research by our German specialist, then content for the German social accounts and blog, with the effectiveness of posts reassessed each month.

  • Organic social
  • German
Read the full case study for Travall

Travall

English and German · US and Germany

56%

Increase in search visibility

Multilingual SEO for a new US market

Market research and keyword research for each of Travall's six products, to build the brand in the US alongside its German market. Year on year, SEO traffic rose by 18.76% and 41 of 50 tracked keywords reached the first page.

  • SEO
  • Lifestyle brand
Read the full case study for Travall

Userful

Four languages · Europe and Middle East

64%

More leads, August 2019 to January 2020

Multilingual PPC for a visual networking platform

Ads, emails and landing pages localised into four languages for Europe and the Middle East. Cost per conversion fell by 81% over the same period.

  • PPC
  • B2B
Read the full case study for Userful

RealD 3D

German, French and English · Europe

18%

Above the impressions benchmark

A TikTok influencer campaign for 3D cinema

A TikTok influencer campaign for a major film release, raising awareness of 3D screenings in Germany, France and the UK across three defined audience personas.

  • Social
  • Influencers
Read the full case study for RealD 3D

Selected clients

  • The Royal Marsden Private Care
  • London Specialist Hospitals
  • K9 Jets
  • RealD
  • Private Jet Charter
  • IRIS
  • FDS Consult
  • F1 Authentics
  • Fire Design Solutions
  • Holemaker Technology
  • Tiles360
  • Be Safe Direct

Good to know

Frequently asked questions

Do you handle the German imprint and legal pages?

We build and structure them; the legal wording should be confirmed by your legal advisers.

Can you add German to our existing site?

Usually, yes. We assess your CMS and structure first.

Still have a question?

Next step

Planning a German website? Let's talk about what it needs to achieve.

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients