Marketing & Web Development for 20+ years
SEO
The Rise of Zero-Click & Voice/Visual Search: How to Stay Visible When Clicks Disappear
16 September 2025
In digital marketing, visibility has always meant rankings and clicks. But in 2025, the rules are changing. With voice assistants, AI-powered search results, and image-based …
Is SEO Just Content Marketing in Disguise?
20 August 2025
In 2025, the lines between SEO and content marketing are more blurred than ever. Brands often ask whether they’re two separate disciplines, or just different …
AEO (Answer Engine Optimisation): Why It’s Replacing Traditional SEO
23 July 2025
The search landscape has shifted. Search engines are no longer just indexes — they are answer engines. AI systems now summarise, interpret, and deliver responses …
Answer Engine Optimisation: Shift from Keywords to Questions
18 July 2025
Search is evolving. Keyword density and exact-match phrasing no longer guarantee visibility. AI-powered systems such as Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot …
How to Optimise for Google’s SGE and AI Answer Boxes
15 July 2025
AI-generated results are now a permanent fixture in search. Google’s Search Generative Experience (SGE), Bing Copilot, and tools like ChatGPT are changing how people access …
How to Generate Leads from Google’s AI Overview and ChatGPT Search
1 July 2025
AI is changing how people search for services and suppliers. Traditional search listings are no longer the only path to visibility. Platforms such as Google’s …
How to Track Results from ChatGPT and AI Overview SEO Work
21 June 2025
Businesses investing in SEO for ChatGPT and Google AI Overview want to see results, but AI-generated traffic does not follow the usual patterns. Traditional ranking …
Why ChatGPT and Google AI Overview Are Changing Buyer Behaviour
10 June 2025
Search behaviour is changing rapidly. Where users once scanned a list of links, they now receive direct answers from tools like ChatGPT and Google’s AI …
What Type of Content Works Best for Google AI Overview and ChatGPT Search?
20 May 2025
The rise of AI-driven search tools such as Google’s AI Overview and ChatGPT means content is being filtered differently. These tools do not simply look …
Optimise Your Website for ChatGPT
3 May 2025
Search behaviour has shifted. Tools such as ChatGPT and Google’s AI Overview now shape how users discover content. These platforms provide answers, shortlists and explanations …
Why SEO is more important than ever
6 April 2025
Search Engine Optimisation (SEO) remains a cornerstone of digital marketing strategies. It enhances your business’s visibility in search results, builds credibility, and creates trust with …
Key SEO Differences Between German and English Markets
17 February 2025
When it comes to SEO, a one-size-fits-all approach doesn’t work, especially when dealing with different languages and markets. SEO strategies for German and English markets …
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