Articles

A brand architecture needs considering when an organisation or business has many names, many products or many associated businesses or projects. Before discussing brand architecture …

The Harlem Shake, the T-Mobile adverts, Rebecca Blacks ‘Friday’ …these are all examples of simple online videos that grew to colossal status almost overnight. With …

Within information theory there are many types of data – data and information. Data consists of numbers or strings images collected together, but it may …

Today we were discussing flat design. It is the new fashion in design. Recognising a flat design is quite easy at the moment (more below), …

We were really pleased to see published research on the web that has checked advertising results with Google advice. The weight of evidence now suggests …

Current trending themes in the internet marketing world include ‘content marketing’. Searches reveal comments that ‘SEO is dead, Content Marketing is the new SEO’. But …

On a Bank Holiday Monday it’s traditionally a time to think about DIY and completing all the outstanding jobs around the house and garden. What …

The Importance of a Consent Management Platform (CMP). Google will start enforcing this on Google Ads in January and February 2024 for large accounts, aiming …

The predicted changes by Google this summer have been revealed by Matt Cutts. If you do not have time to listen to the Matt Cutts …

Facebook recently updated its cover photo rules to allow you to add calls to action, your website address and other key information, which is fantastic. …

Online marketing executives of busy eCommerce stores will be busy planning campaigns, analysing keyword lists, adjusting bids and checking the latest key performance indicator ratios. …

By Rachel Cornish We were reviewing a site recently for a potential client and we were suspicious of over optimisation. But how could we accurately …