Articles

Earlier this week I was re-reading and article on the impact of numbers of choices (the jam study by Sheena Lyengar and Mark Lepper) that …

Google dominates some markets but not all. Take South Korea for example, where the market is dominated by Naver, a search engine that is very …

You may have heard about how many businesses are adopting responsive designs as a result in a change in the way their consumers are accessing …

Social marketing is now a key part of search marketing and should be included in any digital marketing plans. But how do you know how …

An important point in marketing is correct labelling of services or products. Your keywords, your main message and services or products should all align. Henan …

Digital or online advertising has many ways of targeting the ads to your particular market segment. Digital marketing channels may advertise this ‘targeting’ as ‘new’ …

Pinterest have recently announced a brand new ‘price alerts’ service that notifies Pinterest users that items they have pinned are on offer or available at …

Vine, the 6 second video sharing app created by Twitter in 2012 allows users to create short videos which can be distributed through all major …

What makes a good eCommerce system? Ease of use, features and robustness are all important factors. But a successful online shop requires high visibility and …

As summer temperatures soar and many people head towards beaches and holiday destinations, some businesses close up shops as a result of the large decline …

Have you ever gone to a restaurant and, lacking any physical cash on your person, decided to pay for the meal with your debit card? …

Your browser cache stores certain pieces of information and data from web pages that you visit – this can include everything from images and form …