Marketing & Web Development for 20+ years

Articles

What is Waterfall Project Management?

What is Waterfall Project Management?

7 March 2014

Many web applications are built using a waterfall methodology. It’s the traditional way to organise teams to produce a product or outcome or ‘get things …

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The Importance of Quality Copywriting for Websites and Internet Marketing

The Importance of Quality Copywriting for Websites and Internet Marketing

5 March 2014

When creating a new website there are many factors to take into account. The website needs to be designed and coded professionally so that it …

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URL Shortening Services List

URL Shortening Services List

3 March 2014

In a world where every character has to be justified URL shorteners are just the best thing ever aren’t they! They take that super long …

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Danny Sullivan set to Headline at SMX London

Danny Sullivan set to Headline at SMX London

27 February 2014

Its great news that Danny Sullivan will be headlining at Search Marketing Expo – SMX London. Widely viewed as one of the global leading experts …

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Are small businesses spending more on Direct Mail and Banner Ads?

Are small businesses spending more on Direct Mail and Banner Ads?

21 February 2014

Marketing budgets for small business owners are always very precious, and getting the best return on marketing investment is key to any business owner, regardless …

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Page Layout Matters for SEO

Page Layout Matters for SEO

18 February 2014

When planning how your website page will look it’s natural to want to give them lots of visual appeal. However, you need to consider more …

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Gain millions by moving country – website localisation

Gain millions by moving country – website localisation

18 February 2014

Did you know you can gain millions by moving country? Or by localising your website in another country? Start with ‘five billion euros’ in the …

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International Marketing: How to use analytics to determine opportunities in new markets

International Marketing: How to use analytics to determine opportunities in new markets

13 February 2014

Having a team who understands the local culture and language is the key to building trust with your new target audience. This brings us to …

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Setting up a Google account

Setting up a Google account

12 February 2014

A Google account lets you access lots of Google products. It does not need a .Gmail email address. Virtually any email address can be setup …

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Native Advertising – What It Is & What It Isn’t

Native Advertising – What It Is & What It Isn’t

9 February 2014

There is currently a lot of buzz about native advertising being one of the big marketing trends in 2014. However what might not be so …

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Advertising On Facebook – What You Need To Know

Advertising On Facebook – What You Need To Know

6 February 2014

Facebook is not only one of the most well-known social media sites it is also one of the most used with a highly diverse membership. …

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SEO not SEC. The O is for Optimise not Create

SEO not SEC. The O is for Optimise not Create

4 February 2014

“Effective SEO cannot be done in hindsight. The “O” in SEO is “optimisation” — the act of making something as close to perfect as it …

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