Articles

For on and offline retailers understanding customer expectations is key to building a successful business. Many retailers targeting UK consumers have been working hard to …

On 27th November the European Parliament voted with a decisive majority in favour on proposals to break up Google. So says the headline news, but does …

Whatever your business type or sector the winter holiday season is a great time to promote your brand with effective marketing. At ExtraDigital we have …

We all know that the Christmas period is a key one for eCommerce, but within this period are also a number of key dates that …

December should be a fun and exciting time with everyone celebrating the years achievements and getting prepared for the holidays. However for many companies December …

Below are our ‘top ten” actions to avoid when managing an AdSense account.  Some are surprising at first, but make sense on close inspection. 1.      …

A brief look at how choosing light or dark colours on your website can effect visitor behaviour. Much as we would love every visitors to …

Over the past few weeks SEO news has been dominated by first the update to Google’s Panda algorithm and now the Penguin algorithm. As always …

It sounds like something out of a Jane Austen novel being tainted by association, but when it comes to SEO rather than being a thrilling …

While in marketing we often focus on the single conversion metrics i.e. a completed sale or enquiry the real aim is to turn these conversions …

A website redesign is often necessary to keep the look and feel of your site up to date, rework content or keep the site looking …

Most early branding studies and literature focused on the big commercial brands, especially consumer goods as this is historically where the research has been funded. …