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What is Material Design?

What is Material Design?

20 January 2015

When I first started reading about Google’s new visual language Material Design my first though was this is just a new name for Responsive Design, …

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Websites with Advertising: Maximising Revenue from AdSense

Websites with Advertising: Maximising Revenue from AdSense

14 January 2015

As advertising on the Internet grows, so does the ability of consumers to ignore these ads. Therfore advetisers need to be more clever in promoting …

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Google Shopping Policy Changes – A Summary

Google Shopping Policy Changes – A Summary

12 January 2015

Keeping up to date with Google Shopping Policy changes is a nightmare as there are many of them. Below is a summary of the main …

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Website Design Principles – Responsive Progressive Enhancement

Website Design Principles – Responsive Progressive Enhancement

6 January 2015

Progressive enhancement is a website design principle that has been around for many years (since 2003) and enables designers to create really engaging and attractive …

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New in 2015? Proximity based marketing

New in 2015? Proximity based marketing

30 December 2014

What will be new in 2015? A strong contender will be proximity based marketing as the technology is established and the infrastructure is beginning to …

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Worried about the SEO threat from Pigeons? Find the solution at sea!

Worried about the SEO threat from Pigeons? Find the solution at sea!

29 December 2014

Many online companies in the UK, Australia and Canada will need to spend January assessing the impact of Google releasing the latest Pigeon algorithm update. …

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The Pigeon has landed in London

The Pigeon has landed in London

28 December 2014

Just before Christmas 2014, the Google search update named pigeon flew into the UK search results. This particular type of pigeon has already been pecking …

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The Penguin 2.0 Update

The Penguin 2.0 Update

28 December 2014

Google has rolled out Penguin 2.0. In a nutshell the type of websites that have been affected include porn sites, game sites and some of …

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Review of Santa Tracking systems in 2014

Review of Santa Tracking systems in 2014

25 December 2014

Santa tracking started by accident when one of the US defence department’s phone numbers was given out by mistake. The staff ‘checked their radars’ and …

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Why do Customers abandon their Shopping Carts?

Why do Customers abandon their Shopping Carts?

24 December 2014

An independent web research company concluded 67.5% of all online shopping carts are abandoned. Increasingly much time is spent optimising web pages and pricing strategies. …

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The Why and How of Product Recommendations

The Why and How of Product Recommendations

17 December 2014

We all know that product recommendations can help eCommerce sites generate more sales, but what is it about them that helps buyers to make extra …

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Benchmarking AdWords CTR rates

Benchmarking AdWords CTR rates

1 December 2014

“Conversion Rate is King” Maybe! We can debate whether conversion rate is the most important factor, but it is certainly very significant measurement or KPI …

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