Marketing & Web Development for 20+ years
Articles

Google to Sunset Expanded Text Ads
20 February 2022
Google has announced that Expanded Text Ads (ETAs) will be sunset on the 30th of June 2022, and Responsive Search Ads (RSA) will fully take …

Social Media Platforms: Which ones are right for your Business?
18 February 2022
There is a wide variety of Social Media platforms out there, and we hear all the time about the benefits of Social Media Marketing. 54% …

A Guide to Backlinks
4 February 2022
Also known as an inbound link, a backlink is a link that comes from another website to yours. These links play an essential part in …

Magento 1 Migration for PCI DSS Compliance
8 July 2021
Back in September 2018, Magento eCommerce announced that after June 2020, they would no longer be providing updates and patches for both Magento 1 and …

Update on no-code website builders
14 June 2021
Looking to build a website without coding? Yes, you can. Here we review some of the no-code website builders that let you create a site …

Inbound Flywheel Methodology
29 April 2021
With each marketing strategy needing to be tailored to both the campaign and organisation, the inbound methodology is the perfect plan which allows for the …

Faceted Search and SEO
1 April 2021
In a previous article, we touched on Faceted Navigation and its benefits for eCommerce, publishers, and other large websites. “Faceted navigation is a feature on …

Why Choosing the Right eCommerce Solution Matters
23 March 2021
eCommerce plays a considerable role in companies’ success in the modern age; however, with a lot of choice needing to be made into the right …

The 5 Things To Do Before Google’s Algorithm Update in May
15 March 2021
Google’s algorithm is set to update in May to include ‘Page Experience’, ultimately disrupting how pages rank. However, there are some key steps to take …

eCommerce Platforms Options – Which type is right for me?
10 March 2021
In the modern business environment, eCommerce sites are an essential piece of your strategy in creating an optimised digital presence. An eCommerce platform is a …

Social Media Trends in the Spanish Speaking Market
8 March 2021
Nearly 8% of the world population speaks Spanish, and this language is the third most used one online. With these numbers in mind you’ve probably …

Effective Digital Marketing – The 7Ps
1 March 2021
Effective digital marketing can be defined by 7 elements, each starting with the letter P.











