Marketing & Web Development for 20+ years

Marketing

The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend

The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend

20 November 2025

Most brands spend heavily to attract new visitors but overlook the fastest way to grow: re-engaging people who already showed interest. Retargeting, also known as …

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Black Friday & Holiday Marketing – Winning the Peak Season

Black Friday & Holiday Marketing – Winning the Peak Season

14 November 2025

As we step into the heart of the Black Friday and holiday marketing season, the atmosphere couldn’t be busier. Competition is fierce, ad costs are …

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International Digital Marketing: How to Win Customers Across Borders

International Digital Marketing: How to Win Customers Across Borders

12 November 2025

When considering multilingual marketing, you must understand your audience – Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.

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Generative Engine Optimisation (GEO): How to Get Your Content Featured in AI‑Powered Search

Generative Engine Optimisation (GEO): How to Get Your Content Featured in AI‑Powered Search

29 October 2025

Introduction AI-powered search is rewriting the rules of visibility. Platforms like Google’s Search Generative Experience (SGE), Perplexity, and ChatGPT now deliver instant, summarised answers directly …

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From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI

From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI

21 October 2025

A digital marketing funnel is the structured journey that leads users from initial interest to final purchase, optimising conversion at each stage. In this article, …

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Content That Converts: How to Blend Creativity with Data-Driven Marketing

Content That Converts: How to Blend Creativity with Data-Driven Marketing

9 October 2025

Effective content is more than eye-catching words or visuals. It must persuade, guide and convert. At ExtraDigital, our approach balances originality with analytics, helping brands …

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How to Build an Effective Omnichannel Marketing Strategy

How to Build an Effective Omnichannel Marketing Strategy

13 September 2025

Customers today expect a consistent and seamless experience across every interaction with your brand. Whether browsing your website, viewing your latest LinkedIn update, or speaking …

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Effective Marketing Strategies for the Middle Eastern Audience

Effective Marketing Strategies for the Middle Eastern Audience

21 July 2025

When considering multilingual marketing, you must understand your audience – Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.

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What  to expect from a Digital Marketing Agency for Luxury Brands

What to expect from a Digital Marketing Agency for Luxury Brands

17 July 2025

Luxury brands require digital partners who understand brand protection, discretion, and performance. Learn what to expect from a digital agency serving luxury clients.

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The Best Inbound Marketing Tools For Your Business

The Best Inbound Marketing Tools For Your Business

16 June 2025

If you work on your business’s marketing strategy, you have likely heard the term inbound marketing. What is it and how can it help your …

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Inbound vs Outbound Marketing

Inbound vs Outbound Marketing

2 March 2025

You might be thinking, ”Oh no, not more buzz words” but wait! Inbound and Outbound marketing are the terms to describe to very different forms …

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The Role of Ad Rank in Paid Search

The Role of Ad Rank in Paid Search

6 February 2025

Throwing money at Paid Search and bidding the highest doesn’t automatically guarantee you that coveted top spot. This is where Ad Rank swoops in to …

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