The Royal Marsden, together with The Institute of Cancer Research (ICR), is the largest and most comprehensive cancer centre in Europe.
The Royal Marsden is a world-renowned hospital and is a pioneer in the most advanced cancer treatments to date and has an international reputation for ground-breaking research in the field.
ExtraDigital were approached to manage their Arabic social platforms to engage and connect with their Arab audience and aid in attracting international referrals from the Middle East.
The Extra Digital team are a pleasure to work with. They have created social media channels which reflect and enhance our brand in the Middle Eastern market and are focused on helping us achieve our goals.
Senior Marketing Manager
The Royal Marsden NHS Foundation Trust
Arabic Social Media Management
The initial approach taken by ExtraDigital was a thorough evaluation of the current social platforms and identifying potential audiences in particular Arab countries.
Our management includes the following:
- Creation of the audiences
- Identifying the countries of which audiences are likely to convert based on historic data and research
- Content Creation; this involves generating engaging and relevant ad copies in the Arabic language and would resonate with the audiences; including social posts, ads, articles, and subtitles for video
- Optimising imagery and videos whilst accounting for cultural factors
- Recommendations regarding landing page optimisation
- Creation of an Arabic contact form page for enquirers
Over the last 10 months working constructively with our client, ExtraDigital has managed to increase the number of Followers and Page Likes (Facebook) by a factor of over 10.
The primary focus was on Facebook as it is the most popular platform for the targeted audience and in return, we achieved:
Increase in Facebook Page Likes
Increase in the page’s Followers
Engagement rates on social posts
This in turn led to:
A staggering 56,725% increase in social/referral traffic on all Arabic landing pages on site.
The Arabic contact form page is now the most visited page from social traffic, exceeding the traffic of the Homepage.
Our Arabic Experience
Here at ExtraDigital, we have a wealth of experience when creating content for an Arabic audience. With in-house native speakers on staff, we know exactly the types of content to produce, language to use and customs to consider in order to create content that truly resonates with an Arabic audience. Learn more about our Arabic Marketing Services, or call to speak to one of our helpful staff members.
Working within the Healthcare Industry
ExtraDigital have a high level of experience of working in the healthcare industry, working for a number of clients from different sectors. We are adept at working alongside these clients to produce accurate, compelling content that helps to raise awareness, while effectively conveying critical information.
If you need to create awareness of your healthcare practice or medical company and would like to speak with one of the team, call today or request a call back on the form below.