SEO Traffic up 300% for eCommerce site

The Client

Based in London, Watches of Mayfair are expert suppliers of luxury watches internationally. Stocking only the finest luxury brands such as Hublot, Breitling and Zenith, the Watches of Mayfair team are passionate about watches. The website lists over 10,000 products, a number forecasted to grow significantly in the near future.

The Brief

Watches of Mayfair sought help from ExtraDigital to improve the visibility of their new website and start to generate sales online.

The client had the following expectations:

  • Improve the online visibility of the new site
  • Address and fix technical issues with the website
  • Establish the website as a key revenue generator
  • Improve the social media presence, following and engagement

The Process

  • Full site analysis and audit to uncover outstanding on-site technical issues
  • Magento SEO consultancy to address common Magento SEO issues
  • Consultation and collaboration with their development team to resolve technical issues
  • Branding and formation of social media accounts
  • Formulating and executing a creative content marketing strategy to target keyword, increase engagement and provide customers with informative/useful content
  • Onsite copywriting including all meta and unique product descriptions
  • Provided consultancy and advise on best practice eCommerce web design

The Initial Results

This work can be summarised by good results quickly! Traffic increased by 300% within 3 months. 

SEO Traffic growth since March 2016

All key search visibility metrics also increased, the site has seen:

Search impressions (appearances in search engines – has more than doubled in 3 months.

Clicks through to the site have more than trebled in volume (260% increase).

The click-through rate has improved significantly (up by 41%)


Are you looking for a Magento SEO specialist?  

ExtraDigital specialise in Magento SEO for large multinational websites. Simply contact ExtraDigital today on 01227 68 68 98 and speak to a member of our team.

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