Case study

Online eCommerce Store

ExtraDigital specialise in creating eCommerce websites that convert visitors to sales- read our case study here. If you need advice, get in touch with us on 01227 68 68 98.

Book a strategy call See the results

Services: SEO

Key results

Increase in total revenue, year on year: 59%Increase in total revenue, year on year

The solution

Providing the Solution to a Problem

Be Safe Direct specialise in selling a variety of fire safety products from full smoke ventilation systems to fire extinguishers. ExtraDigital have been working with Be Safe Direct for some time and have been able to help the business grow into a successful eCommerce store.

ExtraDigital currently manage PPC, SEO and email marketing and also redesigned the current Magento store to make it more modern and user friendly.

The original site looked very dated and attracted a high number of useless visitors. The aim was to re-design the site to make the user journey easier for customers to make a purchase and to change the SEO and PPC strategy to attract customers that would convert into sales.

The results

The graph below shows how conversion rate has increased throughout the year.

Total revenue has increased by 59% when comparing year on year since the website went live. The average order value has also increased as people are spending more time on site browsing through different items and buying more.

We have achieved this result by generally improving the SEO across the website, better optimising the PPC and updating the website to a completely new design.