Google and Microsoft Ads Lead Growth

One of our newest PPC clients, Surety Bond and Guarantees Ltd, is a UK-based specialists' team with expertise and knowledge on the complex surety market. The company provides a range of complex products, including bonds, structural warranties, insurance-backed guarantees, and other contract-specific insurance which underpin contractual and legal obligations.

The team had previously worked together within the same sectors and decided to form a new firm, Surety Bonds and Guarantees Ltd. Check out their shiny new website here.

The team came to ExtraDigital to kick start their PPC campaigns using the two most popular paid advertising platforms, Google Ads and Microsoft Ads - formerly known as Bing Ads.

Our team began by reviewing and auditing their previous campaigns, conducting market research and competitor analysis. Using these findings, next we collaborated with the SB&G team to create a plan of action, prioritising quick wins first. After the initial launch, our PPC team at ExtraDigital continued regular communication with the SB&G team to optimise the running campaigns.

Here is some of the work that was carried out:

  • Assisting with conversion tracking set up
  • Planning and setting campaign structures
  • Keyword research and ad copy creation
  • Adding responsive search ads
  • Adding site link and call out extensions

A word from the Client...

“These ads are working well, too well……we need to pause right now until we need or have more resources to cope with them.”

–Leah, Surety Bonds & Guaranteed Ltd. 

Within the first two months, we produced some great results for the client, so much so that the client approached us to say that they received too many leads for their team to handle!


Google Ads Results

+115% 
increase in leads generated

-40%
reduction in cost per lead

+43%
increase in conv. rate

Microsoft Ads Results

+33% 
increase in leads generated

It clear that PPC was a great digital marketing approach for our client. As quality lead generation is crucial for SB&G, just like for every other business, we will continue to work closely with their in-house team to optimise the current campaigns and improve ROI.


Excited to see what opportunities Google Ads and Microsoft ads hold for your company? Why not get in touch with one of our experienced PPC team and let us guide you through lead nurturing and growth strategies suited for your business. Give us a call on +44 (0) 1227 68 68 98 or fill out the contact form below!

⇐ Back to Case Studies | ⇐ Back to PPC Case Studies

Request a Quote

For prices or more details call 01227 68 68 98 or complete the form below.


Join over
300 happy customers
Top of page