Case study

Performance Max Seasonal Asset Group

We knew there were huge opportunities for eComm clients this holiday season, so we wanted to test the Christmas Asset group, and boy, did we get it right.

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Services: PPC

Key results

Of the campaign’s revenue from the new asset group: 30%Of the campaign’s revenue from the new asset group

Overview

Now that Performance Max has been around for some time, the Extra team has had some fun testing and trying different things out on the new shopping campaign for our clients.

We knew there were huge opportunities for eComm clients during the holiday season.

One thing we were keen to test was a Christmas Asset group with optimised Christmas assets. This isn’t something you could do through smart shopping, so we were excited to try it – expecting better results from a ‘seasonal’ push than generic shopping ads!

And boy, did we get it right!

When we added the Christmas Asset group, we had 11 asset groups within the campaign. When we launched the new asset group, it made 30% of the revenue for the whole campaign.