Case Study: PPC for Online Music Shop

PPC Case Study: Increasing Website Sales

ExtraDigital started providing PPC services to Sheet Music Direct in August 2011

In just one month, Sales doubled and the ROI was up by 65%

PPC for music shop

PPC Client is the leading digital downloads service for musicians. They wanted a PPC Ad campaign to increase sales and boost their return on investment from online advertising.


PPC Objective

The PPC campaign objective was to increase the number of conversions and improve sales of digital sheet music, downloadable backing tracks and video music lessons from the website.

ExtraDigital PPC Approach

To manage the PPC campaign for this online shop effectively, ExtraDigital undertook

  • A comprehensive review of the PPC campaign including running reports followed by performance analysis
  • Daily monitoring and PPC optimisation
  • Various bidding options tested on some campaigns
  • New campaigns created and new products added
  • New ad copies added and existing ads improved
  • New destination URL’s tested

ExtraDigital PPC Results

  • All major KPI’s for the AdWords campaign were considerably improved
  • ROI up by 65%
  • Conversion rate up by 27%
  • Number of sales doubled
  • Total sales value increased by 127%

PPC case study - music shop


Effective PPC management will give significant increases to existing campaign performance and the increased revenue from PPC campaigns will be significantly more than the PPC management fee.

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