Multilingual PPC for a leading visual networking platform

Userful is the leading visual networking platform for enterprise.

Organisations in just about every industry — from transportation to telecommunications, from healthcare to hospitality — in more than 100 countries have deployed Userful to drive intelligent displays from video walls to digital signs to locked down kiosks and beyond. Userful's solutions facilitate centralised management of the visual network, improve scalability and security, and reduce total costs.

Userful approached ExtraDigital to help with their PPC advertising efforts in Europe and the Middle East. The aim was to generate leads from key markets using local languages: French, German, Italian and Arabic.

Our PPC Management Process

Our process began with a research and discovery phase, where we learnt about Userful and its services. ExtraDigital started by assessing the existing campaigns and ad groups to analyse performance and identify the potential for improvement and growth.

When we took over the project, we carried out the following work:

  • Initial keyword analysis
  • Competitor and market analysis
  • Checked analytics and conversion code tracking was setup correctly
  • Checked landing page quality
  • Checked and optimised the ad copy
  • Performed initial campaign optimisation

Multilingual PPC

As a multilingual marketing agency, we were able to provide Userful with keyword research, and competitor and marketing analysis for each language.

We also produced ad copies to showcase the main benefits of the product while talking to the local audience using their preferred choice of words. ExtraDigital actively ran tests across all the languages to understand which ads and landing pages were more engaging and relevant to the local audiences.

Our team was also in charge of creating the landing pages using the application Unbounce, an easy-to-use tool that allows you to quickly create variants of the same page to test performance across campaigns.

"ExtraDigital was an extension of our digital marketing team. They managed the translation of emails, landing pages, and ads to 4 languages. They optimized everything for each region and its language, reported and communicated results, and even did competitive market research to help us explore new offerings. It was everything we needed for our localized PPC efforts."

Jorge Sepúlveda,
Marketing Analyst
Userful

Results

64% increase in Leads

81% decrease in Cost per conversion


ExtraDigital managed to increase the number of leads by 64% from August 2019 to January 2020. The Cost per conversion decreased quite considerably, by 81%. The campaigns helped Userful become more visible in both Europe and the Middle East while bringing an increasing number of leads.


If you're looking to reach your audiences overseas, then Multilingual PPC is a fantastic way to start driving leads immediately. Call and speak to one of our PPC experts, or complete the form below and we'll be in touch!


 

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