SEO Case Study - Arabic Medical Website

"Medical website sees 870% increase in natural visitors from SEO work."

Doctoori (www.doctoori.net) provide healthcare information in Arabic , targeting a global marketplace. Digital marketing agency ExtraDigital were asked to help promoted the website through SEO (Search Engine Optimisation) in arabic.

The results obtained in the first two months of work showed a very significant increase of 870% in natural search traffic.

SEO case study from ExtraDigital

The Challenge

When then work was started the website only achieved top page ranking on their company name. The website includes a very large range of medical advice with many keywords to target so prioritisation was important. The website is written in arabic, so arabic language skills were also needed.

Arabic Medical Website

The Approach

Both on-page and off-page activities were prioritised with those giving greatest impact undertaken first. ExtraDigital updated the meta data on many key pages and checked that the code mark-up showed the structure of the website clearly to the search engines. Checks were made on sitemaps and news articles written to start promoting the website content to other websites. Social media activities were started to encourage social activity in a natural way regarding the website.

Results

Within two months a large number of target keywords saw substantial improvements in ranking and the number of natural visitors to the website rose more than eight-fold.

ExtraDigital provide multilingual SEO in many industry sectors, using sustainable techniques aimed at steady medium to long term growth that is robust against search algorithm changes.

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