Inbound Marketing for Equestrian and Timber buildings supplier

Jon William Stables supply a range of Equestrian and Timber buildings to the whole of the UK, and even parts of Europe.

ExtraDigital has had the privilege of working with Jon William Stables since 2010. We were originally brought on to develop a website and ongoing SEO and PPC work.

However, as the digital marketing world has changed since 2010 and customers are becoming more empowered in their choices, our work with our clients has evolved as well.

As a result, earlier this year we were delighted to introduce a fresh approach in online marketing called ‘Inbound Marketing’ to Jon William Stables. The concept of Inbound Marketing uses the best aspects of SEO, Social Media, Email and Content to create a harmonious approach to increase awareness, generate sales and increase loyalty and customer recommendations.

The inbound marketing strategy created for Jon William Stables included:

• Research into audiences, keywords, topics and content.
• Structuring of content into clusters.
• Creation of a minimum of two items of content per month as part of the wider content strategy.
• SEO optimisation of content.
• Promotion of content through social media channels including promoting posts to reach a wider audience.

Since the introduction of this inbound strategy, we have seen great SEO and engagement results. These results are compared year on year from July 1st – October 31st.

Inbound marketing is a cost-effective way to grow your business through brand awareness and quality lead generation. Combining your SEO efforts into your inbound strategy will get you seen by the right people, so you can see lead generation and goal conversions increase, just like Jon William Stables.