Smooth HubSpot Onboarding with BAB

The British Assessment Bureau (BAB) is the UK’s number one choice for ISO certifications.

Their UKAS-accredited certificates are acknowledged everywhere, and all come with the coveted ‘Crown & Tick’ mark, underlining the security that only comes from a Government-backed certification.

ISO Certifications – The ISO 9000 family of quality management systems is a set of standards that helps organisations meet customers and other stakeholder needs within statutory and regulatory requirements related to a product or service.

HubSpot Onboarding

BAB approached ExtraDigital after switching CRMs, for Inbound Marketing and onboarding to HubSpot, integrating data from their old CRM.

The start of work involved onboarding the team to HubSpot’s Marketing Hub Professional. This was the ideal hub for them as their primary goal for HubSpot was to set up inbound campaigns. With the Marketing Hub, they could centralise their: Blogging, Landing Pages, Email, Marketing Automation, Lead Management, Analytics, Partitioning, Social Media, SEO, CTAs, Ads, and Salesforce Integration.

Having this all centralised allows them to leverage the information they already have stored within the HubSpot CRM and personalise any marketing message they create by lifecycle stage, device type, lead score, and more.

It all sounds easy peasy, but in reality, without knowing how to use the platform to make these parts work together – it can be challenging to use, let alone see results.

That’s where ExtraDigital stepped in. As a HubSpot Gold Partner, we helped train the BAB teams on HubSpot and set up the initial campaigns.