Online Shop for Downton Brewery

Looking to add an online shop to your website? See how ExtraDigital added a simple online shop for Downton Brewery that opened up a whole market for them in selling to the general public.

Downton Brewery is a craft brewer of real ales based on the edge of Wiltshire in the historic and beautiful village of Downton, close to the New Forest.

As well as their popular regular beers the brewery also produce seasonal special ales and limited edition bespoke beers supplying pubs, hotels, wholesalers, event organisers and the general public.

The Challenge 

Downton Brewery has grown in popularity in recent years due to ever expanding range of diverse real ales. This has led to an increase in demand from the general public wanting to purchase beer directly from the brewery.

The brewery needed to identify the best beers and available formats (case, mini pin and poly pins) for sale to the general public. Plus develop a way to make it much easier for people to buy direct from the brewery and have their beer delivered directly to their door.

The Solution

Having originally built the Downton Brewery website ExtraDigital was happy to help find the perfect solution and suggested adding an online shop to the existing website.

As the website was already hosted on our content management system we planned to add our eCommerce module to enable easy selling online.

We worked with the brewery to identify the right beers and set formats for selling online and helped agree the best delivery charges that would ensure great value for their customers.

In addition we identified and implemented some areas where custom options would be required to make managing the shop much easier for the brewery as they expand in the future.

PayPal was identified as the breweries preferred payment provider and we helped them set-up and customise their account for online sales.

Online Shop for Downton Brewery

The Result 

The online shop launched in May and the brewery were thrilled with how easy the shop is to use both for customers purchasing beer, but also for the brewery to keep up-to-date.

They were particularly struck with how simple it was for customers to find and purchase their beer of choice.

The online shop is already generating sales and proving to be a popular addition to the website.

If you are looking to have an effective website that really sells, get in contact with us now on 01227 68 68 98 or fill out the contact form below. 


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