eCommerce Bounce Rate reduced for Fashion Store

Beach Cafe is a successful online eCommerce store selling a wide range of beachwear and swimwear. They pride themselves on their ability to supply fashionable and stylish garments perfect for your holidays, all in one online shop.

Responsive Design eCommerce

The Challenge 

It was vital from the beginning that their branding remained as their identity; the main focus was shifting the website’s structure and design to better suit the site being viewed on devices such as tablets and mobiles. Over half of their traffic daily comes from these devices and their previous store wasn’t helping to ensure a good user experience for all customers no matter what device was used to access the website.

Product Page before the Redesign:

The Solution 

After a collaborative design process where we looked into the current user experience and website data, focusing purely on the much-needed usability of the site when viewed on tablets and mobile, we constructed a detailed, customer-focused plan of action to maximise the potential of the website.

  • Analyse the current site data, trends and traffic identifying important factors for conversion
  • Creating a well thought out design based on usability and best practice, taking into account how the users view and engage with the website
  • Including the functionality to integrate several shopping feeds and APIs without further development work required
  • Seamless transition between new site and old site, implementing the necessary 404s to retain search engine value
  • Moving the website and its stock from Drupal to Magento for enhanced usability and integration with third-party applications.

Product Page after Redesign:

The Results

Six months on from the site launch and the website is seeing significant improvements from the new website. We've seen an impressive improvement in the sites ability to attract and retain its visitors. The website’s bounce rate has dropped from a huge 44% on mobiles alone in July 2014 to 1.80% in May 2015.

Below is a graph showing the bounce rates over the last year for desktops, mobiles and tablets. As you can see, all devices have seen a considerable drop in the bounce rate immediately from when the website went live towards the end of November.

bounce rates decrease

This substantial improvement in bounce rates has coincided with a surge in traffic to the website, with traffic in May 2015 over 50% higher than the traffic levels in May 2015. 

beach cafe traffic

(site live end of November 2014)

This surge in traffic has also increased the revenue for the new Beach Cafe site greatly by nearly 300% when compared with before the new website went live.

Revenue Increase of 290% with new responsive website design

The new and improved Beach Cafe website has been well received by clients and customers of Beach Cafe. The stats speak for themselves and the client now has the ability with their new Magento eCommerce platform to expand the business and its functions in the future.

Here at ExtraDigital, we have a wealth of experience and knowledge in designing and building Magento websites for eCommerce stores like Beach Cafe. Why not check the new Beach Cafe website out for yourself at or see the many other sites that we have developed in our Web Design Portfolio. On our website, you can read many of the testimonials regarding our services and the work quality that our clients love.

To find out more information about Magento website design and development services that we can offer, contact a member of our team today on 01227 68 68 98.

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