Website Design for Property Acquisition in English & Arabic – Client Case Study

English & Arabic Websites: Approach

We carried out both market and keyword research to ensure a website that was search engine optimised from the code level up for a suitable range of key phrases in order to assist with marketing the business on an ongoing basis.

• Keyword research around London property acquisitions to optimise website at the code and initial content level for relevant key phrases
• End user research and analysis into desired look and feel for a luxury property acquisitions website in London catering to overseas clients
• Development of design concept capable of being easily built into both English and Arabic (taking semitic website design into account)
• Selection of imagery appropriate to both cultural markets
• Adaptation of design concept to social media platform for branding
• Writing, translation and localisation of content in English and Arabic
• London area research and development of interactive map built using jQuery to be compatible across many browsers and devices
• Integration of Google Maps onto the contact page to allow easy location and placement of the company within the London area