BoxLogic · Case study
Branding & Website Design for BoxLogic
Branding and a WordPress website for a new logistics consultancy, with a professional, progressive identity and a platform the BoxLogic team could manage themselves.
- Client
- BoxLogic
- Services
- Design
Overview
BoxLogic is a logistics and supply chain management consultancy offering specialist advisory services, from strategy definition to detailed design and implementation support.
As a new business, BoxLogic needed help establishing its brand, website and wider online presence. The proposal brought together logo design, website design, build and hosting, and initial marketing work intended to gain leads.
The challenge
The brand needed to represent a consultancy that was “Professional but also forward thinking and progressive”. The website needed to communicate the firm's specialist services and support the aim of generating new enquiries.
For a new consultancy, this meant considering the identity and website together, rather than treating the logo as a standalone piece of artwork. The team also needed a website they could maintain as their business developed.
The solution
A structured branding brief
Meetings with the BoxLogic team helped us understand the business and the qualities its identity needed to convey. Our designers used these values to produce different logo concepts and a functional, modern website design.
The proposal set out a clear logo development process:
- At least three initial options, informed by the team's preferences.
- Development of the preferred option into a final concept for review.
- A final set of modifications, if required.
The proposed brand asset package covered:
- High-resolution and vector artwork for the main and reverse logos.
- Favicon, social media icon and square logo artwork in both main and reverse colours.
- A branding factsheet covering logo usage, exact brand colour values and fonts where relevant.
A website the team could manage
We agreed on WordPress so BoxLogic could edit its own content, maintain the website over time and use plugins or extensions if additional functionality was needed.
We built a custom WordPress theme that adapts to different devices and screen sizes. The design brought the new identity and the consultancy's services together in one website.
Launching a consultancy or reviewing your existing site? Explore our B2B website design services or talk to us about your project.
The results
The project produced a new logo and a mobile-friendly WordPress website. At the time of the original case study, BoxLogic was already adding and amending website content itself.
What’s next
If your consultancy needs a clear identity, an editable website and a plan for attracting enquiries, explore our website services and digital marketing services, or contact ExtraDigital to discuss your brief.
Next step
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15%Increase in page/session
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35%Average monthly increase of around 35% in total revenue when compared to previous year with the old website