Author
Emma Frewin
Commercial Director, ExtraDigital
Emma Frewin is Commercial Director at ExtraDigital, a UK digital marketing and web development agency established in 2002. She works with businesses on digital strategy, SEO, paid media, AI search visibility and website growth, with a particular focus on turning digital activity into measurable commercial results.
Articles by Emma Frewin
Marketing
Google Search Is Changing: What Should Businesses Do With Their Marketing Budget?
How AI Overviews, ChatGPT, rising PPC costs and falling organic clicks should shape your 2027 marketing budget across SEO, PPC, AI search, paid social and CRO.
Websites & Conversion
Low-quality enquiries from your website: a 10-step diagnostic audit
Getting traffic but not qualified enquiries? Run this 10-step lead-quality diagnostic audit to fix attribution gaps, form friction, and intent mismatches.
SEO & Generative Search
SEO Strategy in an AI-Dominated Search Landscape
An in-depth analysis of SEO strategy in an AI-driven search landscape, exploring content, signals and authority across search engines and AI-generated results.
Paid Media & Performance
Scaling paid media while maintaining efficiency
Understand how paid media efficiency changes as spend increases, and how to scale performance through better channel alignment, demand flow, and commercial interpretation.
Paid Media & Performance
Paid Search Strategy and Account Structure
Designing High-Performance PPC Systems in an AI-Driven Landscape.
AI & Automation
AI governance, compliance, and risk in marketing
An in-depth analysis of AI governance in marketing, exploring compliance, data risk and system oversight in AI-driven decision-making and performance.