Author
Abbie Hopper
Marketing Executive, ExtraDigital
Abbie Hopper has written for the ExtraDigital blog, covering Industry News, Marketing, eCommerce and Multilingual.
Articles by Abbie Hopper
Industry News
How AI Is Changing Google Ads and Meta Ads: Why Strategy Still Matters
Stay up to date with the latest updates and features across Meta and Google Ads to optimise your paid campaigns for success!
Marketing
Why Brand Mentions Matter More Than Backlinks in 2026
Are backlinks enough? Discover why brand mentions are becoming a key factor in building trust, authority, and SEO success in 2026.
eCommerce
How To Write Product Descriptions That Sell
Learn how to write product descriptions that sell with ecommerce copywriting tips that improve SEO, increase conversions and engage customers.
Multilingual
Multilingual Marketing Agency: Why you need it!
Discover 5 reasons why a multilingual marketing agency can help your business reach new markets, improve international SEO, and grow globally with ExtraDigital.
Development
The Future of WordPress
Explore the future of WordPress, with the potential shifts in community involvement and direction. What lies ahead for this platform?
Marketing
Outsourcing Marketing in 2026: A Good Move Amid Rising Employment Costs
Outsourcing marketing in 2026 is the easy way to save money, boost results, and free up your time. Let the experts do the heavy lifting!
Agency
PPC Consultancy
Discover how PPC consultancy can improve your Google Ads performance. ExtraDigital’s experienced consultants help businesses maximise ROI and campaign results.
Marketing
Why Experienced Businesses Continue to Work With Agencies
Discover why a strong agency partnership helps experienced businesses manage complexity, maintain accountability, and drive sustainable, revenue-focused growth.
SEO
Building Content That Earns Authority Without Chasing Keywords
Discover an authority-first SEO approach using entities, expert content, and unlinked mentions to build lasting SEO authority.
Marketing
Is Your Business AI-Ready?
AI success starts with readiness. Explore how to assess and improve your AI readiness across strategy, data, people and processes.
Agency
How to Choose the Right Digital Marketing Agency for Your Business
Choosing a digital marketing agency is a big decision. Learn 6 important things to consider before selecting the right agency for your business.
SEO
Zero-click content & SERP capture in 2025/2026
Explore how zero-click content and AI-powered SERPs are changing SEO. Learn strategies to optimise content to boost visibility even without clicks.
Social Media
Why TikTok Shop Could Be Your Brand’s Biggest Growth Channel
See how TikTok Shop can help your brand grow by boosting sales, reaching new audiences, and increasing engagement.
Social Media
The Role of Social Media in the Buyer’s Journey
Find out how social media is a powerful tool in marketing, and it can be used to influencers the buyer’s journey.
Social Media
TikTok In 2024: The Trends Shaping 2025!
Get Ready to Uncover TikTok’s 2024 Highlights and Discover How This Will Drive Marketing Changes in 2025!
Marketing
The Impact of Hashtags and How to Use Them Successfully
Discover how hashtags can impact your marketing strategies and how to implement them correctly to reach your audience.
Industry News
TikTok Updates and How the Platform is Changing
Discover the most recent TikTok updates and how these are changing the platform for marketers and content creators.
Industry News
YouTube Updates
Explore how the world of video streaming is changing and how you can benefit from these YouTube updates!
Marketing
Gamification in Marketing
Discover the purpose of gamification in marketing and how to implement this into your digital marketing strategy!
Industry News
LinkedIn Marketing Updates
Explore the marketing updates that have been made throughout LinkedIn and how these can help you as a marketer!
Industry News
Instagram Updates & What They Mean for Marketers
Find out what is changing in the world of social media and how Instagram marketing updates can help you and your business!
Marketing
Using Emojis in International Marketing Campaigns
Are you conveying the right message in every international marketing campaign with your emojis? Read this blog to find out!
Multilingual
Benefits of Partnering with a Multilingual Agency
Explore ways to grow your business and find out how you can benefit from partnering with a multilingual agency!
Industry News
Facebook Marketing Updates
Curious to find out what updates Facebook has created and how this can benefit your Facebook marketing strategy? Find out here!

