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Author

Abbie Hopper

Marketing Executive, ExtraDigital

Abbie Hopper has written for the ExtraDigital blog, covering Industry News, Marketing, eCommerce and Multilingual.

Articles by Abbie Hopper

Industry News

How AI Is Changing Google Ads and Meta Ads: Why Strategy Still Matters

Stay up to date with the latest updates and features across Meta and Google Ads to optimise your paid campaigns for success!

Marketing

Why Brand Mentions Matter More Than Backlinks in 2026

Are backlinks enough? Discover why brand mentions are becoming a key factor in building trust, authority, and SEO success in 2026.

eCommerce

How To Write Product Descriptions That Sell

Learn how to write product descriptions that sell with ecommerce copywriting tips that improve SEO, increase conversions and engage customers.

Multilingual

Multilingual Marketing Agency: Why you need it!

Discover 5 reasons why a multilingual marketing agency can help your business reach new markets, improve international SEO, and grow globally with ExtraDigital.

Development

The Future of WordPress

Explore the future of WordPress, with the potential shifts in community involvement and direction. What lies ahead for this platform?

Marketing

Outsourcing Marketing in 2026: A Good Move Amid Rising Employment Costs

Outsourcing marketing in 2026 is the easy way to save money, boost results, and free up your time. Let the experts do the heavy lifting!

Agency

PPC Consultancy

Discover how PPC consultancy can improve your Google Ads performance. ExtraDigital’s experienced consultants help businesses maximise ROI and campaign results.

Marketing

Why Experienced Businesses Continue to Work With Agencies

Discover why a strong agency partnership helps experienced businesses manage complexity, maintain accountability, and drive sustainable, revenue-focused growth.

SEO

Building Content That Earns Authority Without Chasing Keywords

Discover an authority-first SEO approach using entities, expert content, and unlinked mentions to build lasting SEO authority.

Marketing

Is Your Business AI-Ready?

AI success starts with readiness. Explore how to assess and improve your AI readiness across strategy, data, people and processes.

Agency

How to Choose the Right Digital Marketing Agency for Your Business

Choosing a digital marketing agency is a big decision. Learn 6 important things to consider before selecting the right agency for your business.

SEO

Zero-click content & SERP capture in 2025/2026

Explore how zero-click content and AI-powered SERPs are changing SEO. Learn strategies to optimise content to boost visibility even without clicks.

Social Media

Why TikTok Shop Could Be Your Brand’s Biggest Growth Channel

See how TikTok Shop can help your brand grow by boosting sales, reaching new audiences, and increasing engagement.

Social Media

The Role of Social Media in the Buyer’s Journey

Find out how social media is a powerful tool in marketing, and it can be used to influencers the buyer’s journey.

Social Media

TikTok In 2024: The Trends Shaping 2025!

Get Ready to Uncover TikTok’s 2024 Highlights and Discover How This Will Drive Marketing Changes in 2025!

Marketing

The Impact of Hashtags and How to Use Them Successfully

Discover how hashtags can impact your marketing strategies and how to implement them correctly to reach your audience.

Industry News

TikTok Updates and How the Platform is Changing

Discover the most recent TikTok updates and how these are changing the platform for marketers and content creators.

Industry News

YouTube Updates

Explore how the world of video streaming is changing and how you can benefit from these YouTube updates!

Marketing

Gamification in Marketing

Discover the purpose of gamification in marketing and how to implement this into your digital marketing strategy!

Industry News

LinkedIn Marketing Updates

Explore the marketing updates that have been made throughout LinkedIn and how these can help you as a marketer!

Industry News

Instagram Updates & What They Mean for Marketers

Find out what is changing in the world of social media and how Instagram marketing updates can help you and your business!

Marketing

Using Emojis in International Marketing Campaigns

Are you conveying the right message in every international marketing campaign with your emojis? Read this blog to find out!

Multilingual

Benefits of Partnering with a Multilingual Agency

Explore ways to grow your business and find out how you can benefit from partnering with a multilingual agency!

Industry News

Facebook Marketing Updates

Curious to find out what updates Facebook has created and how this can benefit your Facebook marketing strategy? Find out here!