What is B2B Marketing?

B2B quite simply means Business to Business. B2B marketing is therefore the sale of one company’s product or service to another company.

B2B marketing techniques are based on the same strategic approach as consumer marketing. However, consumers tend to choose products based upon emotional triggers, whereas B2B buyer make choices based upon profit and price alone. Due to the large investment involved in B2B, business buyers will need considerable persuading to part with their budget, which they need to ensure is spent wisely.

In order to achieve successful search marketing for B2B, it is crucial to attract relevant and targeted customers, to ensure that you convert these into leads.

To generate good quality leads, you need to ensure that your website is set up as this and not as one where its purpose is to sell. The website should be set up, so the consumer enrols into a progressive marketing funnel, to offer the content they are looking for.

As the B2B marketplace is highly competitive, it is vital to ensure that your business stands out from the crowd. Offering specific content, and establishing the brand as a leader, it offers the followers with valuable insights and helpful advice. 

This has the potential to improve your businesses’ brand recognition, increase your followers and gain qualified leads.

Adapting the Inbound Marketing strategy, and the knowledge of our in-house digital marketing specialists ExtraDigital is qualified to tailor your B2B marketing strategy. We are able to provide our services, by creating the right content for your target audience to transform potential leads into loyal customers and brand ambassadors.


ExtraDigital, being a HubSpot Partner Agency, is adept at generating new leads, and building rapport with the leads before handing them over to the sales staff.


Friday 29th June 2018

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